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Fearless, formidable fraud protection.

Give your campaigns the gift of clean, verified data by banishing ad fraud from all your marketing channels.


What is IVT? 🤔

Invalid traffic (IVT) is any advertising engagement that doesn’t represent genuine interest in the advertised offering. IVT can be malicious (that’s ad fraud), non-malicious or accidental. All IVT drains ad spend and provides a big fat zero ROI. Not good.


The benefits: Why you should protect your ad campaigns.

Protect your precious ad budget

In competitive industries, every cent of advertising budget should be optimised and put to work. By verifying your ad traffic you can use your trusted, clean data to make fast optimisation decisions, scale activity, improve ROAS, and make your ad budget work harder.

Ensure your advertising results in genuine engagement

Enjoy unprecedented insight into which channels, campaigns, and creatives are working for your business. Get a complete view of performance without the skewing influence of invalid traffic.

Give ROI efforts some oomph

No more assumptions, you can use your shiny and clean campaign data to make incredibly accurate decisions on future campaign enhancements. Confidently scale activity and make bold, backed-up changes which boost your ROI. Same ad spend, better results.

Protection for the full funnel.

Pre-bid exclusions

Trust TrafficGuard to stop your campaigns bidding on placements that are non-viewable or invalid. TrafficGuard’s pre-bid optimisation relies on intelligence gathered from the whole advertising journey to prioritise audiences with the highest likelihood to convert.

In stream prevention

Once your ad is clicked, TrafficGuard corroborates the signal with its related impression and enriches that data with intelligence from our proprietary Reputation IQ database to provide real-time validation. Invalid impressions and clicks are never passed to attribution solutions, reducing the chance for misattribution.

Attribution verification

As well as limiting the opportunity for misattribution with in-stream prevention, TrafficGuard verifies attribution in real-time before sources are notified. This means that when a traffic source is optimising they aren’t misdirected by misattribution, enabling you to see where genuine opportunities lie so you can drive your advertising performance.

A peek inside the platform.


You make the rules with Traffic Control

No one knows your business like you. While we take care of the invalid traffic, you can set custom rules to filter traffic that doesn’t meet your exacting quality standards.

Exclude traffic from:

  • Certain site categories including crypto, adult, and torrent sites.
  • Users of LAT, TOR, VPNs, specific IP addresses or Device IDs, specific countries, specific devices or platforms.

One fraud prevention solution for all your digital advertising channels

Our flexible integration options mean you can use the platform for:

  • Any business - brands, apps, agencies, ad networks.
  • Any channel - performance, programmatic, self-attributing networks, social media.
  • Any campaign type - CPM, PPC, CPI, CPE, CPA.

High quality data = high quality campaigns

Missing or incorrectly populated tracking parameters mean that some traffic is never eligible for attribution by your tracking or measurement platforms. Get a view of data quality issues to correct these problems and get your campaigns tracking accurately.

Want to take your campaigns to the next level?