TrafficGuard and GDPR

As proponents of trust and transparency in digital advertising, TrafficGuard takes the privacy of clients and their end users very seriously. As such, security, privacy and compliance aren’t retrofitted to TrafficGuard but engrained into every product feature and process that it encompasses.

Implemented on the 25th of May 2018, the General Data Protection Regulation (GDPR) governs the collection and use of personal data concerning subjects of the European Union (EU). GDPR replaces the EU’s Data Protection Directive as the key mechanism to give EU citizens greater control of their personal data.

The California Consumer Privacy Act (CCPA) was signed into California state law in June 2018 and designed to strengthen the privacy rights and consumer protections afforded to California’s residents.

Baked in

Security compliance and privacy are baked in to every feature and process at TrafficGuard.

Security by design

  • Full identity and access control features as standard
  • Data is encrypted
  • TrafficGuard leverages Tier 1 cloud infrastructure

Compliance by design

  • Invalid-traffic mitigation built to MRC guidelines
  • TrafficGuard is compliant with GDPR and CCPA requirements
  • Consent management implemented via IAB’s framework

Privacy by design

  • GDPR compliant privacy practices
  • Do-not-track privacy settings honoured

Data collected by TrafficGuard

In order to communicate with TrafficGuard partners and clients, both active and prospective, TrafficGuard collects information via forms, cookies and other marketing activities.

Read our Privacy policy for full details on the types of data TrafficGuard collects, and how we use each one to provide our services.

Third party vendors

See our Third party vendors list for information on any vendor that processes information on behalf of TrafficGuard and the purpose for which we share data with them.

Third party vendors list

Data Processing Addendum

TrafficGuard provides a Data Processing Addendum (DPA). If applicable to your GDPR compliance process, please fill out the fields in the signature block on Page 3, sign, and return to After review, we will return a countersigned copy to you within 1-2 business days.

TrafficGuard DPA

Access to your data under GDPR

As an EU citizen you are able to access, update or erase data held concerning you.

If your relationship with TrafficGuard is via companies that use our services, all requests other than Objection to Processing requests must be submitted directly to them. TrafficGuard processes data as a service provider on behalf of those companies. That means they are responsible for authenticating your request and ensuring it is communicated to all service providers.

TrafficGuard is committed to working with our partners to honour data subject requests to the full extent required by GDPR.

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If you have a direct relationship with TrafficGuard and would like to access, update or erase information held about you, please contact our Data Protection Officer using the following details:

Address: 10/16 Brodie Hall Drive, Bentley, Western Australia 6102
Attention: Data Privacy Officer

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