As proponents of trust and transparency in digital advertising, TrafficGuard takes the privacy of clients and their end users very seriously. As such, security, privacy and compliance aren’t retrofitted to TrafficGuard but engrained into every product feature and process that it encompasses.
Implemented on the 25th of May 2018, the General Data Protection Regulation (GDPR) governs the collection and use of personal data concerning subjects of the European Union (EU). GDPR replaces the EU’s Data Protection Directive as the key mechanism to give EU citizens greater control of their personal data.
The California Consumer Privacy Act (CCPA) was signed into California state law in June 2018 and designed to strengthen the privacy rights and consumer protections afforded to California’s residents.