C

Hidden/stacked/covered or otherwise intentionally obfuscated ad serving

According to the Media Ratings Council, when multiple ads are delivered to the same page or app but are intentionally hidden – e.g, impossible for the user to see them – they are considered invalid ads.   Classification Sophisticated Invalid Traffic TrafficGuard Indicators Registering multiple clicks from the same user… Read more

Compliance Fraud

According to the Media Ratings Council, compliance Fraud occurs when traffic is deliberately sourced from outside of the advertiser’s target audience or using means prohibited by the advertiser. Usually, the objective of the fraudster, in this case, is to maximise their ROI by misrepresenting cheap traffic as premium traffic. For… Read more

Click Spam

Click spam occurs when a large volume of clicks are faked on a mobile device, even though the user never clicked the ad. If the user or a user with a similar fingerprint later visits the target website and installs the app, the spammer receives credit for the install and… Read more

Click Injection

The Android operating system broadcasts to all apps on the same device that a new app is being downloaded. Fraudsters develop seemingly legitimate apps and tools that use this broadcast to trigger clicks to the app store. The click will occur after the new app is downloaded, but before it… Read more

Cookie Stuffing

A type of affiliate marketing fraud, cookie stuffing or cookie dropping is the practice of surreptitiously attaching multiple third-party cookies to a user after they visit a website or click on a link. Read more

S

Sophisticated activity-based fraud detection

According to the Media Ratings Council, Sophisticated activity-based detection or analysis refers to up-front or backend techniques using analytical review of traffic data or attributes but requiring multiple sources of information or inferences made from complex multi-data-point assessment of transaction sets (generally over more than one campaign). Often these are… Read more

Sourced traffic

According to the Media Ratings Council, Sourced traffic is any traffic that originates from any means other than a direct URL entry/site search or app download and initiation (organic traffic). Sourced traffic can further be classified into Affiliate, Referral, Search and Purchased. Affiliate traffic is defined as traffic directed to… Read more

Sophisticated Invalid Traffic

According to the Media Ratings Council, ‘Sophisticated Invalid Traffic’ or SIVT, consists of more difficult to detect situations that require advanced analytics, multi-point corroboration/coordination, significant human intervention, etc., to analyse and identify. These may include: Automated browsing from a dedicated device: Known automation systems (e.g., monitoring/testing), emulators, custom automation software… Read more

Hidden/stacked/covered or otherwise intentionally obfuscated ad serving

According to the Media Ratings Council, when multiple ads are delivered to the same page or app but are intentionally hidden – e.g, impossible for the user to see them – they are considered invalid ads.   Classification Sophisticated Invalid Traffic TrafficGuard Indicators Registering multiple clicks from the same user… Read more

Sophisticated Bot Driven Installs

Seemingly legitimate apps are downloaded by unsuspecting users that run install bots in the background. These sophisticated Bots mimic human behaviour to download, open, and in some cases, engage with apps without the knowledge of the host. The clicks are occurring on real devices and apps are actually downloaded but… Read more

Let's talk!

Get on the front foot in the fight against ad fraud. Book a consultation today!

By providing your details you agree for TrafficGuard to store and process your information in accordance with our Privacy Policy.

  • The industry’s only triple layered fraud prevention
  • Detection, mitigation and reporting in one simple tool
  • Real-time blocking for clean data and swift optimisation
  • Comprehensive reporting provides a single source of truth for advertisers, traffic partners, agencies, and ad networks