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Glossary

Compliance Fraud

According to the Media Ratings Council, compliance Fraud occurs when traffic is deliberately sourced from outside of the advertiser’s target audience or using means prohibited by the advertiser...

Click Spam

Click spam occurs when a large volume of clicks are faked on a mobile device, even though the user never clicked the ad. If the user or a user with a similar fingerprint later visits the target website and installs the app, the spammer...

Click Injection

The Android operating system broadcasts to all apps on the same device that a new app is being downloaded. Fraudsters develop seemingly legitimate apps and tools that use this broadcast to trigger clicks to the app store...

Cookie Stuffing

A type of affiliate marketing fraud, cookie stuffing or cookie dropping is the practice of surreptitiously attaching multiple third-party cookies to a user after they visit a website or click on a link. The additional cookies...