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Glossary

I-frames

According to the Media Ratings Council, I-frames are the sections of a website/webpage that display ads served from a third-party ad server that limits the access of that ad server solely to the code of the page...

Invalid Traffic

According to the Media Ratings Council, invalid Traffic (IVT) is defined generally as traffic or associated media activity that does not meet certain quality or completeness criteria or otherwise does not represent legitimate traffic...

Invalid Impressions

According to the Media Ratings Council, impressions that do not meet certain ad serving quality or completeness criteria, or otherwise do not represent legitimate ad impressions that should be included in impression counts...