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Glossary

Sophisticated activity-based fraud detection

According to the Media Ratings Council, Sophisticated activity-based detection or analysis refers to up-front or backend techniques using analytical review of traffic data or attributes but requiring multiple sources of...

Sophisticated Bot Driven Installs

Seemingly legitimate apps are downloaded by unsuspecting users that run install bots in the background. These sophisticated Bots mimic human behaviour to download, open, and in some cases, engage with...

Sophisticated Invalid Traffic

According to the Media Ratings Council, ‘Sophisticated Invalid Traffic’ or SIVT, consists of more difficult to detect situations that require advanced analytics, multi-point corroboration/coordination, significant human...

Sourced traffic

According to the Media Ratings Council, Sourced traffic is any traffic that originates from any means other than a direct URL entry/site search or app download and initiation (organic traffic). Sourced traffic can further...