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Hidden/stacked/covered or otherwise intentionally obfuscated ad serving

According to the Media Ratings Council, when multiple ads are delivered to the same page or app but are intentionally hidden – e.g, impossible for the user to see them – they are considered invalid ads.

Classification

TrafficGuard Indicators

Sophisticated Invalid Traffic

Registering multiple clicks from the same user at the same time on multiple campaigns

Some fraudsters split this traffic over campaigns from different networks to evade detection. In these cases, time to install will have a flat distribution

Classification

Rejection Codes

Sophisticated Invalid Traffic

score_domain_global

score_siteid_subpartner

excessive_ratio_device_sub_partner

Classification

Fraud Tactics

Sophisticated Invalid Traffic

Ad Stacking
Pixel Stuffing