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According to the Media Ratings Council, I-frames are the sections of a website/webpage that display ads served from a third-party ad server that limits the access of that ad server solely to the code of the page. I-frames can be nested, essentially creating a “chain” of serving instances from serving partners. An I-frame associated with a placement where the ad tag is located on an HTML document loaded from a domain other than the domain of the document on which the I-frame was rendered is called a cross-domain I-frame.