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Sophisticated activity-based fraud detection

According to the Media Ratings Council, Sophisticated activity-based detection or analysis refers to up-front or backend techniques using analytical review of traffic data or attributes but requiring multiple sources of information or inferences made from complex multi-data-point assessment of transaction sets (generally over more than one campaign).

Often these are developed over time and can be complex. Additionally, this area can involve bringing ancillary data assets to bear beyond the body of traffic directly under measurement by the service.