This article was first published by Ad Tech Daily
Burrington will leverage more than 20 years of experience in the mobile and digital advertising technology industries to accelerate growth of TrafficGuard’s North American customer base
Today, leading ad fraud prevention specialist, TrafficGuard, announced its appointment of Jennifer Burrington as Senior Vice President of Sales for North America to further scale the company’s customer base in the region. News of this strategic addition follows TrafficGuard’s recent AU$7.5 million funding round, which will be used to accelerate the company’s expansion across North America and Europe.
Leveraging more than two decades in the mobile and digital advertising technology industries, Burrington will strategically develop and execute operational excellence across TrafficGuard’s sales footprint to enable the company’s growth plans. Additionally, she will be responsible for the alignment and communication between sales, marketing and customers. Mathew Ratty, CEO of TrafficGuard’s parent company, said:
Jennifer’s experience leading competitive sales teams and driving regional expansion is well-matched with TrafficGuard’s plans to accelerate customer acquisition throughout North America. We’re thrilled to welcome her to the team.
Burrington previously served as SVP of Global Sales and Revenue Growth at Interceptd where she helped launch the company’s global presence as well as establish its product and brand stories. Prior to that, Burrington led sales teams and scaled new business at advertising technology companies Kochava, Verve and Conversant and gained extensive experience in the mobile and gaming industries as a marketing manager for Sprint and Electronic Arts. Jennifer said:
Throughout my career working in the ad tech space across multiple verticals, I’ve seen firsthand how ad fraud can impact each stage of the advertising journey. I’m proud to be joining a team that’s pioneering a comprehensive approach to ad fraud prevention and helping it identify the greenfield space for this innovative technology across North America.
