Last month the TrafficGuard team was in Jakarta, building awareness on how online ad fraud impacts businesses and the measures required to create a safer digital ecosystem. While in Jakarta, COO, Luke Taylor spoke with CNBC Indonesia about the state of ad fraud in Southeast Asia.
The biggest cost of small to medium enterprises is really the opportunity cost. Many of them are not tackling the problem through (fraud) prevention. Their tactic at the moment is just to move all their budget to say, Google and Facebook where there is percieved less fraud. But they can’t reach the same audience and their cost to acquire those users will increase.