TrafficGuard’s PPC protection provides real-time protection against ad fraud on Google Ads, incorporating machine learning models that mitigate false-positives. For our clients, this means that instead of wasting ~10-30% of their budgets on fraud, that budget is now generating real advertising engagement – resulting in improved advertising ROI.
MarTech Breakthrough Managing Director, James Johnson said:
For TrafficGuard’s PPC Protection clients, the benefits could not be any stronger as they avoid wasting a significant percentage of their budgets on fraud so that they can focus that full budget on generating real advertising engagement. We extend our sincerest congratulations to the TrafficGuard team on their well-deserved MarTech Breakthrough Award.
On behalf of the TrafficGuard team, we would like to thank MarTech Breakthrough Awards for recognising our efforts to combat ad fraud and strengthen the digital advertising ecosystem.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honouring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.