Coming soon to TrafficGuard - PPC click fraud protection

Coming soon: PPC click fraud protection

News 27 May 2019 Posted by TrafficGuard

To continue our mission to drive trust and transparency in the entire digital advertising ecosystem, we are excited to announce that in the coming weeks, TrafficGuard’s formidable fraud prevention will also cover Google Ads PPC campaigns!

Since launching TrafficGuard, we have been talking to a lot of businesses about their challenges with ad fraud ranging from wasted media budgets to poor performance and slow optimisation.

Something we have been hearing a lot is that our clients want the same sophisticated fraud prevention TrafficGuard is providing on their performance campaigns, across their PPC campaigns too.

When it comes to advertising with non-premium sources like ad networks, TrafficGuard’s proactive fraud prevention has enabled businesses to scale their advertising confidently knowing they are protected from fraud. But for many businesses premium traffic sources like Google Ads make up a substantial portion of advertising budgets.

Competitors clicking on your PPC ads, bot traffic and click farms are just some of the ways that fraud impacts Google Ads campaigns.

PPC fraud prevention will be available as both a standalone solution and in combination with TrafficGuard’s performance ad fraud prevention.

Be one of the first to get exclusive pre-launch access to TrafficGuard’s PPC Fraud Prevention by putting your name on our early access list here.

Update: TrafficGuard has now introduced free PPC protection for your Google Ads campaigns. Learn more



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  • The industry’s only triple layered fraud prevention
  • Detection, mitigation and reporting in one simple tool
  • Real-time blocking for clean data and swift optimisation
  • Comprehensive reporting provides a single source of truth for advertisers, traffic partners, agencies, and ad networks
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