Even with Google’s own traffic monitoring and IVT detection efforts, many businesses still see invalid traffic on their campaigns draining significant portions of their ad spend.
If you don’t have a proactive fraud prevention solution in place, you can periodically submit refund requests to Google Ads based on invalid traffic independently detected. TrafficGuard Protect PPC monitors your Google Ads traffic quality and gives you granular visibility of how fraud is impacting your campaigns to support your Google Ads refund claims.
Before you start your Google Ads refund request, you will want to gather as much evidence on the click fraud as possible. By providing accurate and detailed information on the invalid click activity you can strengthen your case and improve your chances of receiving the refund. The PPC click report in TrafficGuard gives you complete information on every valid and invalid click your ads receive.
Here is how you can access invalid click information on the PPC click report to support your refund claim:
- Sign in to TrafficGuard Protect PPC. Don’t have an account? Sign up here
- In the menu on the left, click PPC click report. This report gives you an in-depth view of all the clicks your ads have received across your campaigns
NB: TrafficGuard tracks clicks from Google Ads in real-time which means that once your Google Ads account and TrafficGuard are connected, you will be able to see the IP addresses sending invalid clicks as your ads receive these clicks.
- Click on the + sign next to Filters on top of this list, then select Status. Set status to Invalid to see all the clicks from your campaigns that TrafficGuard has identified as invalid, along with their invalidation reasons
- Click Export to CSV on the right-hand corner above the list to download the list
How to make a Google Ads refund request
- Start your refund request by filling out Google’s Click Quality Form. Here, you will be asked to provide your Google Ads account details and the evidence of invalid traffic. Using the information in the PPC click report, fill out the date range, IP addresses and the affected campaigns, ad groups and keywords.
- In the section that asks you to attach a copy of your web logs or other tracking data showing the data in question, upload the data you exported from TrafficGuard
- Once you’ve filled out the form, click Submit to initiate your refund request
Google will notify you if and when your claim is approved. Users report this sometimes takes up to six weeks. At that point, you will be able to see the credit under Tools & Settings > Billing > Transactions > Adjustments in your Google Ads account
How often can I claim a refund from Google Ads?
As per Google Ads support, you can only raise a refund request once every 60 days. Note that Google doesn’t claim responsibility for traffic older than 60 days on the date of investigation lodgement, so make sure you report any invalid activity within the 60 day period.
Is there a better way to deal with ad fraud on Google Ads?
The answer is YES! REAL-TIME AD FRAUD PREVENTION! Here’s why:
- Refunds are not guaranteed: As you might suspect, Google doesn’t approve all refund requests and even then you might only get a partial refund. This means that you may end up losing a portion of your advertising spend every month to fraud
- You can eliminate the problem: Why wait for Google Ads to refund when you can stop paying them for invalid traffic in the first place? Real-time fraud prevention stops invalid traffic before it hits your ad spend
- Focus time and effort on growing your business: When you eliminate invalid traffic using real-time fraud prevention, you don’t have to worry about the time-consuming refund requests and can focus on growing your business
Waiting for a Google Ads refund is like seeing a masked robber walk into a bank and not raising the alarm until they flee with the cash. With real-time prevention, you can stop the robber before they take your money.
Proactively mitigating fraud before it hits your advertising means that your ads are seen by real people, that have the chance to become real customers. And that is the point of advertising, right?