Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads.
This invalid traffic not only consumes your ad spend but also compromises your data – the very data you use to drive improvements in all of your advertising and marketing efforts. From time-consuming invoice reconciliation to restricted campaign optimisation, the often forgotten impacts of fraud are just as detrimental to the success of your performance advertising as the ad spend it consumes. Understanding and addressing all of the costs, outlined in this guide, will empower you to save media spend and protect your future growth and revenue potential.
Arm yourself with the knowledge to effectively fight fraud and drive your performance advertising! Download our guide to learn more about the:
- Direct and indirect costs of ad fraud to performance advertising
- Capabilities required by anti-fraud tools to address these costs
- Approach to identifying the right anti-fraud tool for your business