Now Finance | Bots vs. Banks: Investigating the Impact of BotTraffic in the Finance Sector

96%
Reduction in IVT spend rate
(5.6% in the detection was reduced to 0.2% in the 1st month)
80%
Reduction in bot traffic
(down from 7.2%)
90%
Reduction in engagement delivering no incremental value
from 0.4% to 0.04%

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Industry:

Personal Lending Services

NOW Finance stands out in the personal lending market, focused on customer-centric, accessible loan solutions outside of traditional banks.

Company Profile:

Innovative Lending

With an emphasis on innovation, NOW Finance reshapes the personal finance experience through a straightforward loan process.

Customer-Centric Approach:

Tailored Financial Solutions

NOW Finance offers personalized loan services, aiming to meet the individual financial needs of its customers.

Commitment to Integrity:

Combating Ad Fraud

Partnering with TrafficGuard, NOW Finance prioritizes transparency by actively combating ad fraud to protect its marketing investments.

Strategic Growth:

Maximizing ROI

NOW Finance leverages fraud prevention for better ROI, securing its position as a prudent choice in the lending industry.

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Share with your network:
We are always looking for ways to improve our CPA, and wanted to see if a reduction of fraudulent clicks would help do that. TrafficGuard are uniquely placed to help us with this problem and have helped us eliminate budget wastage, which has enabled us to make our paid campaigns more efficient, and really help us reach that next level of growth. Andrew Coyne, Search & Performance Marketing Manager.

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