TrafficGuard for Google Search

Maximise Google Ads Results with Click Fraud Protection

Stop Click Fraud from Wasting Your Google Ads Budget

TrafficGuard protects your Google Ads campaigns by detecting and blocking click fraud in real time. By eliminating invalid traffic before it impacts performance, you can maximise your budget and drive real business outcomes. Scalable for businesses of any size, TrafficGuard ensures your ads reach genuine users, improving ROI and profitability.

January 2025 | Source Forge Category Leader Winter

Eliminate Click Fraud and Maximise Your Ad Impact

Eliminate wasted ad spend on invalid clicks and bot traffic. Focus your spend on reaching real, genuinely interested users and reinvest your budget to drive stronger results.

24/7 AI Protection from Bots and Invalid Clicks

Advanced AI-driven technology shields your campaigns 24/7 from bots and different types of click fraud, ensuring your budget delivers real results while you focus on optimisation.

Reduce Spend with Smart Click Frequency Control

Automate click frequency to manage returning users and redirect them to cost-efficient campaigns, reducing spend while keeping your brand visible.

Track Click Fraud and Optimise with Full Transparency

Understand exactly where your budget is going with advanced analytics and reporting. Full campaign visibility helps you make data-driven decisions that enhance results and cut unnecessary costs.
Product | Click Fraud Protection for Google Search Ads

Drive More Sales with TrafficGuard for Search

TrafficGuard’s click fraud protection for Google Search Ads automatically identifies and blocks invalid traffic in real time, ensuring your budget drives genuine performance.

23%

Average of invalid clicks in Google Search campaigns

trafficguard click fraud software

Insights to Prevent Click Fraud

Invalid Traffic Detection and Analysis

TrafficGuard detects all types of invalid traffic and provides detailed reports, including user-level and click-level data, to help you understand where the invalid traffic comes from.

Real-time Click Fraud Prevention

TrafficGuard uses advanced AI-driven technology to instantly block invalid clicks from bots, click farms, and competitors, ensuring your budget is spent on real potential customers.

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Manage Customers Returning Through Your Ads

Efficiently manage returning customers by blocking them or redirecting them to lower-cost campaigns. This helps you save money while keeping your ads visible to new prospects on the search results page.

Gain Control and Transparency

Understand exactly where your budget is going with advanced analytics and reporting. Full campaign visibility helps you make data-driven decisions that enhance results and cut unnecessary costs.

Real Results Across Industries

Fraud Prevention That Fits Every Business

TrafficGuard helps businesses of all sizes stop wasting money on invalid traffic and fraud. We ensure every click is from a real prospect, not a bot or fake source. With clear insights and transparency, we help you optimise your campaigns and safeguard your marketing budget across all channels.

43%

of their traffic was invalid

4.5X

improvement in ROI

80%

decrease in invalid traffic

Combating Bots in Major UK Betting Company

William Hill - Combating Bots in Major UK Betting Company

20%

improvement in conversion rates

70%

savings on returning users cost

99%

growth in unlocked budget a quarter

Insuring Against Invalid Traffic with TrafficGuard

Product: Search
Income - Insuring against invalid traffic with TrafficGuard

96%

reduction in IVT spend rate

97.2%

decrease in bot traffic

90%

reduction in non-incremental engagement

Bots vs Banks: Investigating Bot Traffic Impact

Product: Mobile
Now Finance - Bots vs Banks: Investing Bot Traffic Impact with TrafficGuard

27%

reduction in invalid clicks

20%

of budget reinvested

13x

ROI

First MENA Telco to Implement TrafficGuard

Product: Search

15.4%

increase in conversions

8.7%

of ad budget lost to invalid clicks

56%

of invalid traffic was due to multiple clicks

Fighting Ad Fraud in Education

Product: Search
Alison - Fighting Ad Fraud in Education with TrafficGuard

Choose Your Click Fraud Protection Plan

Detection Plan

Spot click fraud with detection-only insights
FREE
of your Google Ad Spend
Start Now
Sign up in seconds. 
No credit card required.
See all features
Up to 2.5k Ad Spend
1 domain included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection
Up to 2.5k Ad Spend
1 domain included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection

Protection Plan

Block click fraud in
real-time.
2%
of your Google Ad Spend
Start Now
Sign up in seconds.
See all features
Unlimited Ad Spend
5 domains included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection
Unlimited Ad Spend
5 domains included
Unlimited clicks
10 users
1 ad account
Real-time analytics
Automated fraud prevention
Chat support
Enterprise Dashboard
Added IP range exclusion capacity
CPC Optimiser
Pmax protection

Enterprise Plan

Unlock enterprise-level ad fraud protection.
From 2%
of your Google Ad Spend
Request Pricing
Small investment,
huge returns.
See all features
Unlimited Ad Spend
Unlimited domains
Unlimited clicks
Unlimited users
Unlimited ad accounts
Real-time analytics
Automated fraud prevention
Dedicated support
Enterprise Dashboard
Added IP range exclusion capacity*
CPC Optimiser*
PMAX protection 🎉
Unlimited Ad Spend
Unlimited domains
Unlimited clicks
Unlimited users
Unlimited ad accounts
Real-time analytics
Automated fraud prevention
Dedicated support
Enterprise Dashboard
Added IP range exclusion capacity*
CPC Optimiser*
PMAX protection 🎉
*dependent on Google Ads Volume

What to expect during the audit period?

integration

Step 1:
Integration Setup

invalid traffic audit

Step 2:
Invalid Traffic Audit (2 Weeks)

check-in

Step 3:
Mid-Audit Check-In

Results

Step 4:
Audit Results & Recommendation

Winning at Protecting Your Digital Ad Spend

Ready To Protect Your Ad Spend?

Safeguard your budget from bots, bonus abusers, and fraudulent clicks. Contact us to customise a solution that fits your business needs.