A guide to securing a competitive edge for advertisers in the Financial Services

Share with your network:
Instructions
If you intend to use this component with Finsweet's Table of Contents attributes follow these steps:
  1. Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
  2. To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
  3. For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
  4. In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.

There's an increasingly lucrative opportunity for financial service providers to reach potential customers through digital marketing efforts. One report found a dominant 69% of insurance consumers ran an online search before progressing, while over 1.9 billion individuals worldwide actively use online banking services.

Financial services are investing heavily in digital tactics to try and bag their share of new users; but as we know too well, fraud follows money. With big spending banks investing huge volumes of cash in popular keywords, you can be sure fraudsters are taking their slice of the profits. What does this lead to? Wasted media spend, compromised campaign data, and investment in channels with poor return. Not ideal in an industry where ever click counts.

Arm yourself with the knowledge to effectively fight ad fraud and drive your performance advertising!

What You Will Learn

  • What is invalid traffic?
  • What are some of the challenges advertisers in the Financial Services are facing when it comes to Ad Fraud.
  • Why you need to take action to stop invalid traffic.

Download eGuide

Get started - it's free

You can set up a TrafficGuard account in minutes, so we’ll be protecting your campaigns before you can say ‘sky-high ROI’.

Share with your network:

Subscribe

Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.