The Top 3 Ad Fraud Issues Hurting Sports Betting Campaigns

While operators focus on driving acquisition and growing market share, another game plays out behind the scenes: the fight against click fraud and invalid traffic.

At TrafficGuard, we’ve analysed thousands of campaigns across major sportsbooks and uncovered three recurring threats draining your ad budget:

• Returning users inflating costs via repeated navigational clicks
• Fraudsters exploiting bonus offers and polluting your traffic
• Bot clicks stealing spend on high-intent keywords like "bonus bet"
  
  

In a market where customer acquisition costs are high and margins razor-thin, these issues aren’t merely inconvenient, they’re unsustainable. Our analysis of over 100 sports betting operators’ Google search campaigns revealed…

• Across all operator tiers, invalid traffic ranges from 29% to 55%.
• Bots account for 6% to 8% of total clicks.
• Returning users make up 37% of clicks, driving 26% of branded ad spend waste

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Download the infographic below for a clear, actionable overview of what’s at stake, and how to call the right play to protect your campaigns.

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