Five Tips to Recession-proof Your Marketing Strategy

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With these 5 strategies in place your business will be set to succeed during the downturn and have momentum once the economic tide turns once more

It is undeniable that the global economy is contracting. In this year’s second quarter, countries including Singapore have narrowed their economic forecasts to reflect an increasingly challenging global environment, many analysts are predicting an imminent recession. Brand leaders naturally have reason to be worried. However, history has taught us that a recession does not – and should not – mean suspending efforts to drive performance and growth. Indeed, the opposite can be achieved with these five strategies.

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