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TrafficGuard for Performance Max

Maximise Performance Max Results with Click Fraud Protection

Prevent Click Fraud. Gain Clarity.
Maximise Your Results

TrafficGuard protects your Google Performance Max campaigns from click fraud and invalid traffic in real time. By blocking fraudulent activity before it drains your budget, you gain clearer insights and better results. Scalable and reliable, TrafficGuard helps you unlock greater profitability with every campaign.

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January 2025 | Source Forge Category Leader Winter

Block Click Fraud and Maximise Campaign ROI

Click fraud drains your Performance Max campaigns. TrafficGuard blocks bots and invalid clicks in real time, helping you stretch your budget and improve true campaign performance.

Exclude Invalid Traffic with Smarter Targeting

Use negative targeting to eliminate click fraud at the audience level. TrafficGuard filters out invalid signals, helping Google's automation work for your actual customers—not bots.

Retarget Only Genuine Users

Prevent click fraud from polluting your retargeting lists. TrafficGuard automatically filters out invalid visitors so your budget is spent only on real, high-value users.

Gain Visibility Over Every Click

Stop guessing where your budget goes. With TrafficGuard, you get full transparency into click sources, fraud patterns, and campaign performance—empowering data-driven decisions.

Product | Click Fraud Protection for Performance Max

Protect Performance Max Budgets from Click Fraud

TrafficGuard for Google Ads Performance Max automatically detects and blocks invalid traffic, safeguarding your ad budget from rising fraud. By breaking open the black box of Google’s advertising ecosystem, we deliver transparency and insights, ensuring your campaigns are protected, performance is optimised, and your business scales with measurable results.

Up to 20% Ad Spend Rescued

On average, advertisers using TrafficGuard recover up to 20%of wasted budget in PMAX campaigns caused by click fraud

Explore More on Click Fraud in Performance Max

Transparent Reporting

TrafficGuard provides deep insights beyond Google’s metrics, revealing spend breakdowns, impressions, clicks, and conversions. Illuminate the ‘black box’ of Performance Max, optimise campaigns with ROI insights, and collaborate with your Google Account Manager for data-driven improvements.

Advanced Fraud Prevention

Leverage real-time protection to block invalid clicks, bots, and fraudulent activity as it happens. Ensure your ad budget is focused on reaching genuine users and driving real results.

Negative Audience Targeting

Optimise Google’s algorithms with negative audience targeting to exclude invalid traffic. By using IP Exclusions at the account level, we ensure your spend is redirected to high-quality audiences, boosting search campaigns, ad performance and ROI.

Smart Data Collection

TrafficGuard’s Data Collection Filter stops invalid traffic from being stored or retargeted. Save costs, stay compliant with data protection laws, and focus your efforts on genuine users.

Get More from Google Ads Performance Max

Understand Click Fraud in Performance Max Campaigns — And How to Beat It

This expert guide shows how to protect your ad spend from click fraud and invalid traffic in Performance Max. Learn how TrafficGuard reveals what Google hides — giving you full transparency and control.

Get the Free Guide