Every Impression, Click and Conversion Counts — Make Sure They’re Real.
Whether you’re a startup, SMB, enterprise, or agency, monitor every interaction, block invalid traffic, and optimise campaigns in real time, so every advertising dollar works harder.
Clear Reporting in One Dashboard
See exactly how much Meta spend is protected, with clear visibility into invalid traffic, campaign health, and budget recovered.
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Real-Time Invalid Traffic Blocking
Automatically detect and exclude bots and non-human behaviour in real time using high-accuracy, browser-level signals that keep optimisation clean.
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Full-Funnel Behavioural Intelligence
Analyse full user journeys from click to post-conversion to identify non-genuine engagement and advanced click patterns standard filters miss.
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Pinpoint Revenue-Driving Partners
Identify which affiliate partners deliver genuine value using click-level attribution and domain-level insights.
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Full-Funnel Affiliate Traffic Verification
Verify affiliate traffic across impressions, clicks, and conversions to understand where real value is created beyond last-touch signals.
Total Control with Custom Filters
Protect payouts by filtering unapproved sources, suspicious referral methods, and partners that fall outside your quality rules.
Click-Level Fraud Prevention
Automatically block bots, click farms, and other invalid traffic at the point of click to protect budget and improve acquisition quality.
Post-Attribution Fraud Detection
Detect and invalidate fraudulent behaviour after attribution, including fake installs and in-app abuse, using continuous machine-led analysis.
Comprehensive Reporting and Insights
Gain clear visibility into traffic quality, fraud trends, and sources to support confident, data-driven optimisation decisions.
The Invalid Traffic Calculator
FAQs
If you're spending up to $30k/month on Google Search, Shield gives you automated fraud prevention, custom threat controls, and full reporting for $49/month. If your spend exceeds $30k, you need protection across multiple channels, or you manage multiple brands or client accounts, Scale is built for you. Our team will put together a custom plan.
A credit card is required to start your free trial, but you won't be charged anything for 30 days. After your trial ends, your Shield plan begins at $49/month.
Yes. You get 30 days free, no charge. Connect your Google Ads account and see exactly where invalid traffic is hitting your campaigns, which threat types are most active, and how much budget is at risk. During your trial, TrafficGuard runs in detection mode only, so nothing is blocked. You get real data on real fraud, with no commitment to activate blocking until you're ready.
Shield is billed monthly at $49. For Scale, billing terms are agreed as part of your custom plan.
Yes. Shield has no long-term contract. You can cancel at any time from your account settings.
Detection Mode gives you a live view of invalid traffic across your campaigns without activating blocking. You can see which threat types are hitting your ads, which campaigns are most exposed, and how much budget is at risk. It's designed to give you full visibility before you commit to blocking, so there are no surprises.
Shield covers a single domain connected to your Google Search Ads account. If you're running multiple websites, brands, or client accounts, Scale gives you unlimited domain and ad account coverage. Speak to our team about a custom plan.
Shield is designed for advertisers spending up to $30k/month. As your campaigns scale, our team will work with you to transition to Scale, which removes the spend cap and adds omnichannel protection, advanced controls, and a dedicated success manager. There's no disruption to your protection during the switch.
If your combined client spend exceeds $30k/month, Scale is the right fit. It's built for agencies and multi-brand setups, with unlimited users, unlimited ad accounts, and consolidated reporting across all your clients. Get in touch and we'll build a plan around your setup.
Your Shield dashboard shows invalid traffic rates, blocked threats, recovered spend, and clean conversion performance in real time. You can see exactly how much of your budget is being protected and use that data to quantify the value internally, whether you're reporting to a CMO or a performance lead.
Ready To Protect Your Ad Spend?
