High acquisition costs from bidding battles in a competitive market.
Paid media cannibalising organic so budget is wasted on returning users.
Bonus abuse when fraudsters use automated bots to steal financial bonuses.
Pay less for better users, it’s that simple. We’ve developed proprietary technology, Shadow Campaigns, which filter those budget-draining repeat clickers into separate campaigns with massively reduced CPCs. You pay less for inefficient clicks, and have a better optimised budget which you can divert towards bagging new customers.
Use our powerful, real-time click frequency rule – to manage those “hyper-engaged” returning users from wreaking havoc on your brand search ads. Stop users from clicking on your ads excessively to access your website, lowering your customer acquisition cost.
- 43% of William Hill’s PPC traffic came from sources of IVT
- 80% of IVT was reduced, leading to a 4.5 X ROI of the platform
- 94% of IVT costs were removed
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