TrafficGuard for Mobile UA

Higher user acquisition with lower costs? Go on then.

To stand out in crowded app stores, marketers need to squeeze as much value from their ad budgets as possible. Mobile app fraud protection is the place to start.

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What’s going on?

User acquisition efforts are at risk from mobile ad fraud

Mobile app ad fraud is the enemy of ambitious user acquisition strategies. Bots and bad guys are targeting the app industry because of its big budgets, and it’s having some serious consequences. Apps are at risk of hampered user acquisition (as fraudulent clicks will never convert), decreased ad budgets which have been drained by IVT, and misattribution when clicks and conversions are attributed to the wrong source.

That’s why you need expert mobile ad fraud prevention. Check out the explainer to learn more.

Why your app needs TrafficGuard

Kick-start user acquisition efforts

App marketers are often targeted on their UA metrics, so you don’t want to ignore the threats facing your scaling efforts. TrafficGuard verifies every advertising engagement, giving you complete trust and confidence in the data you use to drive performance and get the results you deserve.

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So much more than your MMP

Trusting MMP’s attribution data alone leaves you vulnerable, as their anti-fraud tools only operate at or after the app install attribution, not the impression or click level. Using Trafficguard as a complement, not an alternative, to your MMP ensures installs are correctly attributed and protected from the effects of invalid traffic.

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Stopping the misattribution snowball

A single install attributed to the wrong source will inflate the value of that source not just by one install, but by the value of all the subsequent events of that new user. This leads marketers to underinvest in the channels that deliver the best results, restricting their advertising ROI.

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Ready to launch your mobile app ROAS into the stratosphere?

Proven to maximise mobile app budgets: increase efficiency, promote growth and achieve the best results from your advertising spend
Mitigate invalid traffic threats and maximise engagement with genuine users: make every click count
A comprehensive, shareable traffic check summary report provides insight into all invalid traffic threats detected and the financial impact on your mobile app

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Integrations

Sync with over 000 of your favourite apps

With over 000 integrations, we make it easy to continue using the software you love.

See all 000+ integrations

We’re helping apps scale the UA mountain.

TrafficGuard is your ski lift to success! By mitigating the effects of invalid traffic, you can leverage every advertising channel with the assurance your budget is safe and secure.

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Customer spotlight

These guys loved it 👇

Don’t take our word for it! Here’s what the world’s leading brands had to say about TrafficGuard.

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"TrafficGuard excels in halting fraud, saving clients thousands. Optimizing campaigns with historical data, supported by a remarkable team. While no major issues, sector-specific benchmarking data could enhance assessment. It's a vital tool for substantial operational benefits."

Dominika Karamanska Paid Media Manager at Semetrical

"TrafficGuard has become our company a crucial tool against Ad fraud, transforming Google Search Ads. Detecting fraud, it recoups budget, slashing CPA and boosting ROAS. Streamlined strategy, tangible benefits. There was a minor learning curve on terms, but TrafficGuard's impact is indispensable."

Viki Nie Marketing Manager

"TrafficGuard exceeded expectations! The platform delivered fantastic results, and the account management, led by Sandesh, was exceptional. No complaints—solved customer misuse and thwarted malicious IPs, enhancing ad efficiency. Thanks to TrafficGuard, we optimized ads for superior ROI."

Sam Milgrom Performance Marketing Coordinator

"We have to explore more the tool. The good results and easy analysis we can have with TG are impressive. It's been helping us improve our ROI, and we believe TG plays a significant role in our success. Overall, TG is a valuable asset that warrants further exploration to fully leverage its potential."

Clara Martínez García Agency Development Manager

"TrafficGuard PPC is an incredible fraud prevention tool. User-friendly setup is a breeze. It offers detailed invalid click reports, auto-blocking of fraud, and safeguards against fake traffic. A reliable and intuitive platform. The dashboard effectively secures campaigns and tracks invalid clicks."

Shayna Ahuja Academic Specialist

"Working with TrafficGuard has been a very positive experience. The team has helped guide us through the integration process with partners and provided valuable insights for channel optimisation over time. Smarkets would strongly recommend working with TrafficGuard for mobile ad fraud prevention."

Timi Awotesu Performance Marketing Manager

"TrafficGuard exceeded expectations, providing exceptional value. To enhance CPA, we aimed to curtail fraudulent clicks. TrafficGuard's expertise in this area eliminated wasteful spending, boosting paid campaign efficiency for substantial growth gains."

Andrew Coyne Search & Performance Marketing Manager

"TrafficGuard's worth lies in more than just budget recovery via quarterly reports. It boosted commission payments, countering invalid traffic deductions. As a verified Google partner, we found dependable relief, witnessing impressive Google Ads budget impact."

Wijbren van Tuinen PPC Marketing Manager

"TrafficGuard's thorough validation process detected various types of 'bot' traffic, including basic bots mimicking human behaviour and sign-up bonus claimers. They identified over 43% of invalid traffic in our PPC funnel, surpassing competitors. Their dynamic exclusion lists cover 30,000+ IP addresses, compared to the industry average of 500 IPs, effectively eliminating invalid traffic."

Joe Tobin Head of PPC, SEO & ASO, William Hill

"ROAS rose 25% with TrafficGuard. Cleaner traffic found reliable sources and boosted budget efficiency, focusing on effective results. It's not just about stopping fraud, but also about saving time and optimizing budgets. A must for growth experts, TrafficGuard is a vital partner for success."

Gabriel Sampaio Growth Lead

"TrafficGaurd helps us detect and prevent digital ad fraud in real-time by automatically blocking invalid traffic to our website. We've experienced a remarkable decrease in fraudulent traffic, allowing us to focus our advertising budget on genuine traffic and reduce media wastage, which in return is helping us to maximize our ad performance and increase our ROAS."

Gary Foo, Lead - Growth Acquisition, Digital Business at Income

What do we protect?

Formidable fraud protection, wherever your ads are.

The best marketers are using multichannel campaigns to reach wide audiences; the worst fraudsters are doing the same. We protect digital campaigns on every front, blocking bots and fraudsters from playing havoc with your ads, wherever they may be.

Shoot straight up the SERP

With Google Search ad fraud protection, you’ll never again be burdened by repeat clickers, crafty competitors, or budget-busting bots. Just real people who want your services. Ka-ching.

Explore Google Search

Unlock the Full Potential of Your PMax Campaigns

With TrafficGuard's PMax solution, we're breaking open the black box of Google's advertising ecosystem. Gain unparalleled transparency and insights that empower you to see the full picture of your advertising efforts. No more manual optimisation or hidden metrics—just clear, actionable data for smarter campaign management.

Explore Performance Max

Conquer the app store

Protecting your mobile app from fraud gives you a mega advantage when it comes to app marketplace listings and user acquisition efforts.

Explore Mobile UA

#Winning with social platform protection

Guarding your Meta campaigns saves precious budget from bogus clicks, meaning your ads can reach hundreds, thousands more people than before. Omg, right?

Explore Social Networks

Get 👀 on your third party partners

Affiliate platforms are notorious for fraudulent activity and compliance chaos. We verify every engagement so you can rest assured your affiliate platforms are delivering on their promises (and dump the ones that aren’t).

Explore Affiliate