Click Fraud & Ad Fraud Prevention Blog

Ensuring your campaigns are protected from fraud is crucial

Why click fraud is fast than ever as digital advertising budgets balloon and automation takes centre stage.

Digital ad fraud is now a $100 billion drag on business success, nearly tripling in the last 5 years

Discover how TrafficGuard's click frequency rules optimise your sports betting ad spend.

Safeguard your eCommerce business with effective ad fraud protection for eCommerce against price scraping bots

Returning buyers are quietly drain eCommerce ad budgets through branded paid clicks.

Discover how returning users can unknowingly inflate customer acquisition costs and skew campaign data.

Navigational traffic drains your PPC budget with zero acquisition value.

Residential proxies disguise invalid traffic; behavioural analysis protects budgets proactively.

Non-incremental users inflate ROAS, distort Smart Bidding signals, and quietly drain PPC budgets.

We break down what click fraud in display advertising looks like, the most common techniques fraudsters use

The 2026 World Cup was the biggest betting event in history, and the biggest target for ad fraud.