Click Fraud & Ad Fraud Prevention Blog

ChatGPT ads are already attracting bots. Our analysis of 47 advertisers found invalid click rates of up to 34%, with four networks behind almost half of them.

Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2026.

Performance Max is more transparent in 2026, but some of the questions that matter most to advertisers remain unanswered.

Eliminate fake clicks and make smarter optimisation decisions for your ad campaign

Blocking IP addresses associated with click fraud is one of the simplest ways to protect your campaigns and reclaim control.

How competitor click fraud works, how to spot the warning signs, and how to stop it before it drains your performance.

Smarter detection safeguards campaigns and preserves clean performance data.

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.

The full list of Performance Max pros and cons

Exclude IP addresses in Google Ads at account or campaign level, get past the 500-IP limit, block ranges, and automate it to stop click fraud draining spend.

Click fraud protection stops bots and fake clicks draining your paid ads. Learn what click fraud is, how protection works, and how to spot it early.

Ad fraud doesn't just waste budget, it corrupts your marketing signals.

Google’s Gemini AI is improving ad fraud detection, but it only covers Google’s ecosystem. Marketers still need independent, cross-channel protection to stop wasted spend.

Discover five hidden ROI losses your marketing dashboard cannot reveal.

Ensuring your campaigns are protected from fraud is crucial

Why click fraud is fast than ever as digital advertising budgets balloon and automation takes centre stage.

Digital ad fraud is now a $100 billion drag on business success, nearly tripling in the last 5 years

Discover how TrafficGuard's click frequency rules optimise your sports betting ad spend.

Safeguard your eCommerce business with effective ad fraud protection for eCommerce against price scraping bots

Returning buyers are quietly drain eCommerce ad budgets through branded paid clicks.

Discover how returning users can unknowingly inflate customer acquisition costs and skew campaign data.

Navigational traffic drains your PPC budget with zero acquisition value.

Residential proxies disguise invalid traffic; behavioural analysis protects budgets proactively.

Non-incremental users inflate ROAS, distort Smart Bidding signals, and quietly drain PPC budgets.