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September 26, 2024

Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots

Mobile technology continues to reshape the sports betting world
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September 13, 2024

Threats As Mobile Gaming Popularity Rises: On-the-go Betting Hit by Bots

A considerable shift in the sports betting industry.
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August 26, 2024

Empowering iGaming CMOs to Maximize Campaign ROI

A boom in the online gaming market...
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August 15, 2024

Bots, the Silent Threat to Sportsbook Success

The relentless rise of invalid traffic and ad fraud
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July 22, 2024

How big names are costing sportsbooks big profits

Highlighting why sportsbooks must prioritise ad fraud prevention...
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July 10, 2024

Ad Campaign Frauds Continue to Haunt Marketers

From bidding wars to dirty traffic...
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June 17, 2024

Made-For-Advertising Websites: Taking Advantage of Marketing Budgets

The promise of high click returns for advertisers...
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May 10, 2024

Mobile Gambling - Sportsbooks Face Growing Fraud

Exposing the industry to significant fraudulent activities...
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April 16, 2024

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets

advertising on digital channels and not worried about the efficacy of your spend?
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April 15, 2024

Forbes ‘mistakenly’ ran MFA site for years

Companies were found to have purchased ad space...
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March 4, 2024

Let's Talk: How Inclusive Marketing Can Help Brands Achieve Awesome Results

Inclusive marketing is more than simply a passing fad...
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February 27, 2024

It’s Time To Stop Blaming Ad Networks For Ad Fraud

Companies take a stand against ad fraud...
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February 26, 2024

Three Steps on What Marketers Should Be Doing to Tackle Ad Fraud

Ad fraud has always been an issue for marketers...
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February 15, 2024

Let’s Talk: Crafting a Memorable Small Business Brand

Essential ingredients for a powerful brand...
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December 18, 2023

Improving gender diversity in AI: Addressing bias in the industry

LinkedIn data has revealed that women are...
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December 14, 2023

Fraude em Anúncio Mobile: o Inimigo Oculto das Marcas

Especialistas entrevistados pelo Metrópoles...
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December 11, 2023

Awareness: ’Tis the season to be vigilant: How fraudsters infiltrated Christmas

Amid the seasonal rush, brands are at risk of scams & fraud.
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