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September 26, 2024
Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots
Mobile technology continues to reshape the sports betting world
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September 13, 2024
Threats As Mobile Gaming Popularity Rises: On-the-go Betting Hit by Bots
A considerable shift in the sports betting industry.
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August 26, 2024
Empowering iGaming CMOs to Maximize Campaign ROI
A boom in the online gaming market...
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August 15, 2024
Bots, the Silent Threat to Sportsbook Success
The relentless rise of invalid traffic and ad fraud
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July 22, 2024
How big names are costing sportsbooks big profits
Highlighting why sportsbooks must prioritise ad fraud prevention...
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July 10, 2024
Ad Campaign Frauds Continue to Haunt Marketers
From bidding wars to dirty traffic...
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June 24, 2024
Bots and Bonus Abuse in iGaming: Protecting Sportsbooks from Evolving Threat Methods
Fraudsters now have their sights set on iGaming...
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June 17, 2024
Made-For-Advertising Websites: Taking Advantage of Marketing Budgets
The promise of high click returns for advertisers...
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June 12, 2024
Explosive growth in mobile betting means massive wins but hidden dangers amid rising fraud
Fraudsters follow the money...
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June 10, 2024
Marketers Beware: Ad Fraud’s Sneaky Tactics Threaten Sportsbook Success
In an era where the stakes are high...
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May 14, 2024
How valid is your traffic: Invalid traffic and its impact on US sportsbooks
Invalid traffic impact on the US sportsbook market...
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May 10, 2024
Mobile Gambling - Sportsbooks Face Growing Fraud
Exposing the industry to significant fraudulent activities...
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April 16, 2024
Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
advertising on digital channels and not worried about the efficacy of your spend?
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April 15, 2024
Forbes ‘mistakenly’ ran MFA site for years
Companies were found to have purchased ad space...
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April 12, 2024
Taking the gamble out of Accelerating Growth: Maximising Your Marketing in New Sportsbetting Markets
Too many sportsbooks are wasting their marketing dollars...
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April 8, 2024
Hitting the Marketing Jackpot: creating competitive advantages when entering new markets
How sportsbooks must create competitive advantages...
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March 4, 2024
Let's Talk: How Inclusive Marketing Can Help Brands Achieve Awesome Results
Inclusive marketing is more than simply a passing fad...
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February 28, 2024
As Travel to Southeast Asia Resumes a Surge in Invalid Traffic to Digital Travel Ads Follows
TrafficGuard, has revealed in its whitepaper...
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February 27, 2024
It’s Time To Stop Blaming Ad Networks For Ad Fraud
Companies take a stand against ad fraud...
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February 26, 2024
Three Steps on What Marketers Should Be Doing to Tackle Ad Fraud
Ad fraud has always been an issue for marketers...
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February 15, 2024
Let’s Talk: Crafting a Memorable Small Business Brand
Essential ingredients for a powerful brand...
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December 18, 2023
Improving gender diversity in AI: Addressing bias in the industry
LinkedIn data has revealed that women are...
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December 14, 2023
Fraude em Anúncio Mobile: o Inimigo Oculto das Marcas
Especialistas entrevistados pelo Metrópoles...
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December 11, 2023
Awareness: ’Tis the season to be vigilant: How fraudsters infiltrated Christmas
Amid the seasonal rush, brands are at risk of scams & fraud.
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