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July 1, 2024
2024-07-01

The Ultimate FAQ on Google's Performance Max

Check out our comprehensive guide on Google's Performance Max
Learn more
June 28, 2024
2024-06-28

GCLID 101: What is GCLID And Its Importance in Google Ads

Just starting out on your Google Ads journey? Learn why GCLID is important.
Learn more
June 27, 2024
2024-06-27

The Top Agency Marketers To Follow Right Now

Gain insights from the top agency marketers in the industry
Learn more
June 26, 2024
2024-06-26

Welcome to the Future of TrafficGuard: Introducing Our New Dashboard

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
Learn more
June 17, 2024
2024-06-17

Invalid Traffic Protection Checklist: Best Practices for Marketers

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
Learn more
June 10, 2024
2024-06-10

Latin America: The Rising Star of Sports Betting Markets

Explore why Latin America is the rising star in sports betting.
Learn more
May 28, 2024
2024-05-28

Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard

Introducing André, our Head of Technology and Engineering...
Learn more
May 24, 2024
2024-05-24

How to Exclude IP Addresses in Google Ads

Competitors clicking on ads, bot traffic and click farms...
Learn more
May 23, 2024
2024-05-23

Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 
Learn more
May 15, 2024
2024-05-15

Winning Strategies for PPC Campaigns in Sports Betting and Gaming

Sports betting and gaming companies face the same issue...
Learn more
April 25, 2024
2024-04-25

The State of US Sports Betting

The USA has one of the fastest growing sports betting markets, here's the state of play...
Learn more
April 15, 2024
2024-04-15

Types of Ad Fraud Demystified: Bots

Unmasking, understanding and the challenges of bots...
Learn more
April 2, 2024
2024-04-02

Behind the Scenes at Rio Summit 2024

Things are really heating up!
Learn more
March 27, 2024
2024-03-27

The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry

How big is the sports betting market in one of the world's fastest growing regions?
Learn more
March 27, 2024
2024-03-27

The State of LatAm Sports Betting | Infographic

Important figures from the Latin American sports betting market
Learn more
March 18, 2024
2024-03-18

The Best Sports Betting Marketers to Follow Right Now

The industry experts that should be on your radar
Learn more
March 18, 2024
2024-03-18

What Can US Sports Betting Marketers Learn From The UK Industry?

Hints and tips from across the pond...
Learn more
February 21, 2024
2024-02-21

Ad Fraud and Emerging Technologies: Preparing for the Next Wave

How is AI impacting the advertising industry?
Learn more
February 21, 2024
2024-02-21

Five Sports Betting Strategies to Speed Up Your Grand National Campaigns

Cross the final hurdle first with these advertising tactics
Learn more
February 21, 2024
2024-02-21

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
Learn more
January 30, 2024
2024-01-30

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
Learn more
January 30, 2024
2024-01-30

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
Learn more
January 24, 2024
2024-01-24

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
Learn more
June 24, 2024
2024-06-24

Employee Spotlight | Head of Research and Data Science: Raigon Jolly

Our innovative strategies to combat ad fraud...
Learn more
June 3, 2024
2024-06-03

Rap the Guard: In the Arena, the Stakes Run High

When the stakes are high, the risk of fraud is nigh...
Learn more
April 19, 2024
2024-04-19

Customer Spotlight: William Hill

Propelling William Hill...
Learn more
March 26, 2024
2024-03-26

CS Insights: Bots and Malware

Analyse bots and malware using TrafficGuard's dashboard...
Learn more
March 6, 2024
2024-03-06

Safeguarding Your Goals TrafficGuard in Sports Betting Advertising

The Frontline defense against invalid traffic...
Learn more
February 21, 2024
2024-02-21

CS Insights: How to add Brand Exclusions (Performance Max)

Optimising your Google Ads campaigns...
Learn more
February 6, 2024
2024-02-06

Employee Spotlight | Senior Product Manager: Tatiana Mezin

Meet our Senior Product Manager...
Learn more
January 29, 2024
2024-01-29

CS Insights: How to use Performance Max Search Terms

The intricacies of utilising search term insights...
Learn more
January 26, 2024
2024-01-26

How to use TrafficGuard’s Data Collection Filter

Ethical advertising with TrafficGuard...
Learn more
November 23, 2023
2023-11-23

CS Insights: Addressing Budget Drain from Excessive Clicks

Identifying excessive clickers with TrafficGuard...
Learn more
November 20, 2023
2023-11-20

CS Insights: TrafficGuard's New Performance Max Reporting

Offering marketers the insights they need...
Learn more
November 17, 2023
2023-11-17

An Overview of Invalid Traffic in Digital Marketing

Revolution your ad strategy...
Learn more
November 16, 2023
2023-11-16

Dumb Ways to Lose Your Ad Budget

Ad fraud can be quite sly...
Learn more
October 13, 2023
2023-10-13

How Can Mobile App Marketers Stay Ahead and Boost User Acquisition?

Stay ahead and boost user acquisition...
Learn more
September 22, 2023
2023-09-22

Ad Fraud: The Pandemic We All Need to Know About | Mumbrella 2023

Mumbrella Travel Marketing Summit 2023
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May 27, 2024
2024-05-27

The Winning Strategy: Your Playbook for Blocking Invalid Clicks in Sports Betting & iGaming

Every click on your Google PPC ads should be a strategic move...
Learn more
September 28, 2023
2023-09-28

Unveiling Mobile Ad Fraud in EMEA: A Marketer's Handbook

Our expertly crafted handbook...
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September 1, 2023
2023-09-01

Invalid Traffic and Performance Max: The dangers of black box algorithms

Download TrafficGuard’s ultimate guide on how invalid traffi
Learn more
August 18, 2023
2023-08-18

When Travel Marketing Budget Soar, is Ad Fraud waiting to disrupt your plans?

From unravelling the complexities of invalid traffic...
Learn more
June 28, 2023
2023-06-28

La GuĂ­a Definitiva Sobre el Fraude Publicitario Digital

Las previsiones de eMarketer muestran que...
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June 26, 2023
2023-06-26

Invalid Traffic in the Mobile App Industry

Mobile apps are at a heightened risk as fraudsters...
Learn more
June 23, 2023
2023-06-23

Mobile app marketing trends and events 2023

In the ever-evolving world of mobile app marketing...
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May 26, 2023
2023-05-26

TrafficGuard's Click Frequency Rules and Shadow Campaigns for Sports Betting Operators

In the fiercely competitive world of sports betting...
Learn more
May 24, 2023
2023-05-24

Growing Your Fintech App?

With increasing budgets and spending...
Learn more
May 15, 2023
2023-05-15

Guia Definitivo de Fraude em AnĂșncios Digitais

A América Latina se posicionarå como região de crescimento.
Learn more
April 24, 2023
2023-04-24

Five Ways you can Benefit from our Agency Partner Program

The digital marketing agency space is a crowded one, and...
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April 10, 2023
2023-04-10

Invalid Traffic in the Education Sector

The significant impact of invalid traffic on the education sector...
Learn more
April 1, 2023
2023-04-01

Schooling Up on Invalid Traffic in the Education Sector

Combatting invalid traffic for enhanced...
Learn more
March 2, 2023
2023-03-02

How fraud is eating sports betting ad budgets, and how you can stop it

Learn more about ad fraud and sports betting...
Learn more
February 14, 2023
2023-02-14

How affiliate fraud is eating your ad budget, and how you can put a stop to it

Using affiliate advertising channels in your marketing mix?
Learn more
January 18, 2023
2023-01-18

CĂłmo Combatir el Fraude Publicitario Digital en la Industria Financiera

La industria financiera y la disputa por la mayor parte del mercado
Learn more
January 18, 2023
2023-01-18

Como Combater a Fraude em AnĂșncios Digitais do Setor Financeiro

A indĂșstria financeira Ă© extremamente competitiva.
Learn more
December 21, 2022
2022-12-21

Ad fraud in the App Industry

The past decade has seen consumer spend skyrocket...
Learn more
July 21, 2022
2022-07-21

A guide to securing a competitive edge for advertisers in the Financial Services

Arm yourself with the knowledge to fight ad fraud...
Learn more
June 23, 2022
2022-06-23

Tackling Ad Fraud in the Finance Industry

Wherever marketing budget goes, invalid traffic follows...
Learn more
June 21, 2022
2022-06-21

The Odds Don't Have to be Stacked Against You!

Tackling ad fraud in the Gaming Industry...
Learn more
May 27, 2022
2022-05-27

A guide for telecommunications marketers looking to maximise campaign ROI

Upselling services? Every click has to count...
Learn more
March 15, 2022
2022-03-15

Level Up Against Ad Fraud

What mobile gaming marketers can do to fight fraudsters...
Learn more
June 24, 2024
2024-06-24

Bots and Bonus Abuse in iGaming: Protecting Sportsbooks from Evolving Threat Methods

Fraudsters now have their sights set on iGaming...
Learn more
June 17, 2024
2024-06-17

Made-For-Advertising Websites: Taking Advantage of Marketing Budgets

The promise of high click returns for advertisers...
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May 14, 2024
2024-05-14

How valid is your traffic: Invalid traffic and its impact on US sportsbooks

Invalid traffic impact on the US sportsbook market...
Learn more
May 10, 2024
2024-05-10

Mobile Gambling - Sportsbooks Face Growing Fraud

Exposing the industry to significant fraudulent activities...
Learn more
April 16, 2024
2024-04-16

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets

advertising on digital channels and not worried about the efficacy of your spend?
Learn more
April 15, 2024
2024-04-15

Forbes ‘mistakenly’ ran MFA site for years

Companies were found to have purchased ad space...
Learn more
April 12, 2024
2024-04-12

Taking the gamble out of Accelerating Growth: Maximising Your Marketing in New Sportsbetting Markets

Too many sportsbooks are wasting their marketing dollars...
Learn more
April 8, 2024
2024-04-08

Hitting the Marketing Jackpot: creating competitive advantages when entering new markets

How sportsbooks must create competitive advantages...
Learn more
March 4, 2024
2024-03-04

Let's Talk: How Inclusive Marketing Can Help Brands Achieve Awesome Results

Inclusive marketing is more than simply a passing fad...
Learn more
February 28, 2024
2024-02-28

As Travel to Southeast Asia Resumes a Surge in Invalid Traffic to Digital Travel Ads Follows

TrafficGuard, has revealed in its whitepaper...
Learn more
February 27, 2024
2024-02-27

It’s Time To Stop Blaming Ad Networks For Ad Fraud

Companies take a stand against ad fraud...
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February 26, 2024
2024-02-26

Three Steps on What Marketers Should Be Doing to Tackle Ad Fraud

Ad fraud has always been an issue for marketers...
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February 15, 2024
2024-02-15

Let’s Talk: Crafting a Memorable Small Business Brand

Essential ingredients for a powerful brand...
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December 18, 2023
2023-12-18

Improving gender diversity in AI: Addressing bias in the industry

LinkedIn data has revealed that women are...
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December 14, 2023
2023-12-14

Fraude em AnĂșncio Mobile: o Inimigo Oculto das Marcas

Especialistas entrevistados pelo MetrĂłpoles...
Learn more
December 5, 2023
2023-12-05

Como a IndĂșstria Educacional Ă© Afetada Pela Fraude em AnĂșncios Digitais

Veja como investir em tecnologias como IA e ML pode...
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November 21, 2023
2023-11-21

How ad Fraud Affects Brand Marketing

The ad fraud cost is estimated to reach US$44 billion.
Learn more
November 15, 2023
2023-11-15

Ad fraud tripling: TrafficGuard

Australian organisations should step up their defences...
Learn more
November 9, 2023
2023-11-09

Tecnologia Inibe Crime Digital e Fraude em AnĂșncios; Saaiba como Evitar os Golpes

A fraude de anĂșncios digitais tem sido um dos meios...
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November 7, 2023
2023-11-07

Perth Based TrafficGuard Expands Leadership Team With Appointment Of Chief Product Officer Elie Shuggi

TrafficGuard, today announced the appointment of Elie Shuggi
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November 6, 2023
2023-11-06

As Singapore Ends Covid Rules, Industry Leaders Recall their Surreal Pandemic Memories

Singapore lifted its public anti-Covid protective measures..
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July 1, 2024

The Ultimate FAQ on Google's Performance Max

Check out our comprehensive guide on Google's Performance Max
Learn more
June 28, 2024

GCLID 101: What is GCLID And Its Importance in Google Ads

Just starting out on your Google Ads journey? Learn why GCLID is important.
Learn more
June 27, 2024

The Top Agency Marketers To Follow Right Now

Gain insights from the top agency marketers in the industry
Learn more
June 26, 2024

Welcome to the Future of TrafficGuard: Introducing Our New Dashboard

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
Learn more
June 17, 2024

Invalid Traffic Protection Checklist: Best Practices for Marketers

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
Learn more
June 10, 2024

Latin America: The Rising Star of Sports Betting Markets

Explore why Latin America is the rising star in sports betting.
Learn more
May 28, 2024

Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard

Introducing André, our Head of Technology and Engineering...
Learn more
May 24, 2024

How to Exclude IP Addresses in Google Ads

Competitors clicking on ads, bot traffic and click farms...
Learn more
May 23, 2024

Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 
Learn more
May 15, 2024

Winning Strategies for PPC Campaigns in Sports Betting and Gaming

Sports betting and gaming companies face the same issue...
Learn more
April 25, 2024

The State of US Sports Betting

The USA has one of the fastest growing sports betting markets, here's the state of play...
Learn more
April 15, 2024

Types of Ad Fraud Demystified: Bots

Unmasking, understanding and the challenges of bots...
Learn more
April 2, 2024

Behind the Scenes at Rio Summit 2024

Things are really heating up!
Learn more
March 27, 2024

The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry

How big is the sports betting market in one of the world's fastest growing regions?
Learn more
March 27, 2024

The State of LatAm Sports Betting | Infographic

Important figures from the Latin American sports betting market
Learn more
March 18, 2024

The Best Sports Betting Marketers to Follow Right Now

The industry experts that should be on your radar
Learn more
March 18, 2024

What Can US Sports Betting Marketers Learn From The UK Industry?

Hints and tips from across the pond...
Learn more
February 21, 2024

Ad Fraud and Emerging Technologies: Preparing for the Next Wave

How is AI impacting the advertising industry?
Learn more
February 21, 2024

Five Sports Betting Strategies to Speed Up Your Grand National Campaigns

Cross the final hurdle first with these advertising tactics
Learn more
February 21, 2024

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
Learn more
January 30, 2024

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
Learn more
January 30, 2024

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
Learn more
January 24, 2024

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
Learn more
January 22, 2024

Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide

Creating successful Performance Max (PMax) campaigns...
Learn more
November 29, 2023

Understanding Ad Fraud: How Fraudsters Exploit and Profit from Deceptive Tactics

The integrity of online marketing efforts...
Learn more
November 15, 2023

Protecting Your Ad Budget: Managing Excessive Clickers

The inadvertent drain on ad budgets...
Learn more
September 19, 2023

How to use TrafficGuard’s analytics to improve Performance Max

Make game-changing optimisations using valuable insights
Learn more
August 25, 2023

Six tips to get the most from your Google Performance Max campaigns

Aaron Chambers lets you in on all the PMax secrets...
Learn more
August 18, 2023

Why Your Business Needs to Take Notice of Recent Data Privacy Concerns

Recent revelations that Google’s Performance Max AI ...
Learn more
August 16, 2023

Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
Learn more
July 27, 2023

Five Tips for Staying Ahead of the Game in Sports Betting

In times of global economic turbulence, you’d think the...
Learn more
July 27, 2023

Why TrafficGuard is the ad fraud protection platform for sports betting

In the fast-paced, highly-competitive world of iGambling...
Learn more
July 20, 2023

The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them

Encompassing Black Friday, Cyber Monday, the run up to...
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July 20, 2023

Why eCommerce Businesses Need to Make Every Click Count During a Recession

With cost of living increases and the threat of a...
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July 7, 2023

Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer

The amount of money in play across online and in-person...
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June 25, 2023

Google's Performance Max vs Smart Shopping: What you need to know

As of the end of 2022, Performance Max (or PMax) campaigns..
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June 25, 2023

Performance Max: Exploring the Pros and Cons of Google's Advertising Solution

Maximise reach, drive conversions. It’s the end goal of...
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June 16, 2023

5 Top PPC Software Platforms to Maximise Your Advertising Performance

PPC optimisation is crucial to achieving...
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June 14, 2023

The 2023 Guide to Mobile User Acquisition

User acquisition is a crucial aspect of any successful app..
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April 27, 2023

How Big is the Mobile App Market?

The stats you need to know...
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April 27, 2023

Everything you Need to Know About Bounce Rate in Google Analytics 4

Wondering how the release of GA4 will affect the way you...
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March 28, 2023

Five Signs of Ad Fraud in your Digital Marketing Campaigns

Even the most clued up marketers sometimes look at their...
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March 28, 2023

For Accurate Attribution and Protection, your MMP Needs TrafficGuard.

Using a mobile measurement partner for your app install...
Learn more
March 24, 2023

Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC

Take your campaigns to the next level with TrafficGuard
Learn more
March 22, 2023

Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud

As the digital landscape grows, so does the target for fraud
Learn more
March 9, 2023

Schooling up on invalid traffic in the education sector

How ad fraud affects higher marketing budgets...
Learn more
February 22, 2023

Fraude de cliques em anĂșncios: entenda por que e como se prevenir

Existem diversas maneiras de avaliar o sucesso...
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February 22, 2023

How to Reduce CAC across your brand search campaigns

Use TrafficGuard’s verification rules to optimise campaigns.
Learn more
February 21, 2023

Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario

A medida que aumentan los presupuestos publicitarios...
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February 21, 2023

Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos

Las empresas de juegos y apuestas deportivas...
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February 14, 2023

How bots could ruin your Ramadan user acquisition campaigns

Ramadan has always been a key calendar moment for brands...
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February 8, 2023

The Affiliate Ad Fraud FAQ

Affiliate marketing is an incredibly popular channel amon...
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February 8, 2023

We asked 12 PPC pros their best tips, here’s what they said

Ad fraud is just one piece of the PPC pie, so while protec..
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January 31, 2023

How Ad Fraud Impacts Marketing KPIs

Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023

ÂżQuiere impulsar la adquisiciĂłn de usuarios para su aplicaciĂłn?

Se estima que para 2023, el fraude publicitario digital...
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January 18, 2023

Como combater a fraude em anĂșncios digitais do setor financeiro

A indĂșstria financeira Ă© extremamente competitiva...
Learn more
January 18, 2023

CĂłmo combatir el fraude publicitario digital en la industria financiera

La industria financiera es extremadamente competitiva...
Learn more
January 18, 2023

Pero mi MMP ya tiene protecciĂłn contra el fraude publicitario

Los profesionales del marketing digital necesitan toda...
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January 18, 2023

Seis consejos de oro para una estrategia de marketing mĂłvil que potenciarĂĄ tu aplicaciĂłn

Las tiendas de aplicaciones de Apple y Android ofrecen...
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January 12, 2023

Mas minha MMP já tem proteção antifraude


Os profissionais de marketing digital precisam de tecnologia
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January 12, 2023

TrĂĄfego invĂĄlido em anĂșncios digitais: segmento financeiro estĂĄ na mira de fraudadores

O segmento de serviços financeiros mudou drasticamente...
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December 29, 2022

The Best PPC Software & Tools For 2022

PPC, or pay-per-click advertising, has been around for...
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December 21, 2022

Enabling mobile apps to supercharge their user acquisition efforts and become unicorns

Ad fraud is hampering apps’ scaling efforts...
Learn more
December 21, 2022

The trick to fast tracking your app to unicorn status? TrafficGuard

Did you know that only one app achieved more than $100m...
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November 18, 2022

What happens when invalid traffic meets TrafficGuard?

We’ve spoken at length at how amazing TrafficGuard is...
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October 20, 2022

Invalid traffic and the travel sector: A match made in heaven

The more organised among us are already starting to plan...
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October 5, 2022

7 ways to improve your social ad campaigns.

Social media. Every business uses it, but few use it well.
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October 5, 2022

Six tips for a killer mobile app marketing strategy

Keep these six tips in mind when you’re planning...
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August 15, 2022

Looking to drive user acquisition for your mobile app?

With the news that fraudsters are set to steal over $100b...
Learn more
August 2, 2022

Ad Fraud in eCommerce — What’s the deal?

From holiday shopping sprees and Black Friday madness...
Learn more
July 11, 2022

Invalid traffic in financial services: Fraudsters, your number is up.

The financial services landscape has changed dramatically...
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June 30, 2022

Protect your PPC spend against ad fraud

Over half of all internet traffic is generated by bots...
Learn more
June 29, 2022

How will Google's cookie changes affect my ads?

Between GDPR, Apple's privacy changes, and now Google...
Learn more
June 15, 2022

Three reasons why TrafficGuard rocks

The ad fraud prevention landscape is saturated with legacy..
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May 23, 2022

Five things you should know about sports betting and ad fraud.

As ad budgets balloon, betting businesses can’t afford to...
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April 7, 2022

Unlocked Budget: Providing accurate platform ROI in real time.

Every SaaS platform needs to prove its value...
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March 16, 2022

Creating Competitive Advantages in Telecoms: Winning Subscribers by Optimising PPC Campaigns

Stopping invalid traffic in PPC campaigns can create...
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March 15, 2022

How The Gaming Industry Can Level Up Against Ad Fraud To Drive More Viable Installs

We’re up against a stealthy opponent, but with increasing...
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February 8, 2022

The War on Ad Fraud: Why Machine Learning Offers The Best Line of Defence

The fight is real, and it’s draining your budget...
Learn more
January 27, 2022

Why Digital Marketing Agencies Need Ad-Fraud Protection

The digital marketing agency space is a crowded one
Learn more
January 17, 2022

Data Is King: How To Make The Most Of Your Marketing Intelligence

Marketers should take every step to ensure their campaign...
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January 3, 2022

How to Supercharge Your 2022 Ad Campaigns

More consumers than ever before are shopping online...
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December 8, 2021

Invalid Traffic: What You Need To Know

The experts at TrafficGuard have curated the IVT FAQ...
Learn more
December 8, 2021

Why Every Google Ads User Can, And Should, Protect Their PPC Budget.

With an average conversion rate of 4.4%, Google Ads...
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April 30, 2021

3 Ways to Use Verification for Superior PPC Optimisation

Successful PPC optimisation relies on accurate data...
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April 23, 2021

Finding IP addresses for exclusion using TrafficGuard’s free fraud protection

Bots, fraudsters and often competitors click on your ads...
Learn more
April 21, 2021

Helping Businesses Get More Customers and Less Ad Fraud

Working together, we are stronger in the face of ad fraud...
Learn more
April 16, 2020

Ramadan ready: Timing is everything

What do advertisers need to do to get Ramadan-ready...
Learn more
March 17, 2020

3 Stats to Inform Your Ramadan Marketing Strategy

3 stats that are crucial this Ramadan...
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December 4, 2019

M(L)yth Busters: 6 myths of machine learning and fraud prevention debunked

6 myths of machine learning and fraud prevention debunked...
Learn more
June 24, 2024

Employee Spotlight | Head of Research and Data Science: Raigon Jolly

Our innovative strategies to combat ad fraud...
Learn more
June 3, 2024

Rap the Guard: In the Arena, the Stakes Run High

When the stakes are high, the risk of fraud is nigh...
Learn more
April 19, 2024

Customer Spotlight: William Hill

Propelling William Hill...
Learn more
March 26, 2024

CS Insights: Bots and Malware

Analyse bots and malware using TrafficGuard's dashboard...
Learn more
March 6, 2024

Safeguarding Your Goals TrafficGuard in Sports Betting Advertising

The Frontline defense against invalid traffic...
Learn more
February 21, 2024

CS Insights: How to add Brand Exclusions (Performance Max)

Optimising your Google Ads campaigns...
Learn more
February 6, 2024

Employee Spotlight | Senior Product Manager: Tatiana Mezin

Meet our Senior Product Manager...
Learn more
January 29, 2024

CS Insights: How to use Performance Max Search Terms

The intricacies of utilising search term insights...
Learn more
January 26, 2024

How to use TrafficGuard’s Data Collection Filter

Ethical advertising with TrafficGuard...
Learn more
November 23, 2023

CS Insights: Addressing Budget Drain from Excessive Clicks

Identifying excessive clickers with TrafficGuard...
Learn more
November 20, 2023

CS Insights: TrafficGuard's New Performance Max Reporting

Offering marketers the insights they need...
Learn more
November 17, 2023

An Overview of Invalid Traffic in Digital Marketing

Revolution your ad strategy...
Learn more
November 16, 2023

Dumb Ways to Lose Your Ad Budget

Ad fraud can be quite sly...
Learn more
October 13, 2023

How Can Mobile App Marketers Stay Ahead and Boost User Acquisition?

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September 22, 2023

Ad Fraud: The Pandemic We All Need to Know About | Mumbrella 2023

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September 18, 2023

CS Insights: Custom Validation Rules

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September 8, 2023

How TrafficGuard help Agencies combat Ad Fraud

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September 8, 2023

Why is TrafficGuard the best Click Fraud Vendor in the industry?

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August 31, 2023

Shadow Campaign 101: Sports Betting

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August 10, 2023

Ad:tech New Delhi | Ad Fraud Unmasked: The Invisible Threat of Marketing Advertising

Ad:tech New Delhi was all about what’s trending in...
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July 28, 2023

Early Adopter Programme

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July 12, 2023

This is What our Sports Betting Clients Did! And so Can You!

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July 10, 2023

Introduction Into Ad Fraud in the Sports Betting and iGaming Industry

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July 10, 2023

TrafficGuard Performance Max Solution

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June 28, 2023

CS Insights: Mobile Audit Run-through

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June 28, 2023

CS Insights: Shadow Campaigns

Aaron reveals the hidden potential of our tool...
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June 22, 2023

Digital Transformation of India Advertising Industry

The Indian advertising industry has evolved...
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June 13, 2023

#30SecondThoughts: WTF is going on in my affiliate campaign?!

Hidden truth behind disappointing affiliate marketing...
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June 5, 2023

#30SecondThoughts: How does affiliate ad fraud actually work?

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June 1, 2023

What is Cookie Stuffing? Watch the two-minute explainer.

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May 23, 2023

CS Insights: Click Frequency

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May 3, 2023

How Ad Fraud and IVT Affect Mobile User Acquisition Marketing

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May 3, 2023

Maximise Your Ad Spend: Discover How TrafficGuard Can Help Your Agency

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April 27, 2023

What is Compliance Fraud? Watch the two-minute explainer

Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
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April 25, 2023

Invalid Traffic: Sophisticated Invalid Traffic VS General Invalid Traffic

IVT Explained: Unraveling SIVT & GIVT's digital mischief.
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April 25, 2023

Presenting TG, TrafficGuard's Mascot!

TG represents everything TrafficGuard stands for...
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April 24, 2023

Fraude em AnĂșncios Digitais: Como Proteger seu Orçamento?

A indĂșstria financeira estĂĄ no top 3 das que...
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April 4, 2023

How Mobile App Marketers Can Level Up Against Ad Fraud To Drive More Viable Installs

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February 17, 2023

TrafficGuard's Impact on the Sports Betting Industry

Identify and block fraudulent ad clicks and impressions...
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January 31, 2023

TrafficGuard Mobile Apps | The Next 100

Users are spending increasing amounts of money...
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January 26, 2023

TrafficGuard Overview ft. Patricia Freijo

Safeguard your advertising investments from ad fraud...
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January 17, 2023

Matt Sutton on CNN Manila | Protecting Businesses From Ad Fraud

TrafficGuard warns of the proliferation of bots...
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November 9, 2022

TrafficGuard Protect Pro PPC for Financial Services Companies

Boost ROI! Secure your PPC campaigns with TrafficGuard.
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November 9, 2022

TrafficGuard Protect Pro PPC for eCommerce

Maximise your reach! Stop ad fraud with TrafficGuard.
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November 9, 2022

TrafficGuard Protect Pro PPC for Sports Betting Companies

Guard your bets: PPC protection for sports betting business
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October 7, 2022

eMarketer: Mobile App Marketing: How to Combat Ad Fraud and Drive Viable Installs

Fight ad fraud, boost app installs with TrafficGuard.
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September 9, 2022

Protect Pro PPC | An Ad Fraud Prevention Solution

Safeguard your Ads: TrafficGuard's ad fraud prevention...
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August 15, 2022

TrafficGuard | Advertise and grow with confidence

Advertise boldly with TrafficGuard's ad fraud prevention.
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August 15, 2022

'Social' Protection | An Ad Fraud Prevention Solution

Banish ad fraud, boost conversions with TrafficGuard.
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July 29, 2022

TrafficGuard Protect Pro Affiliate | An Ad Fraud Prevention Solution

Secure affiliate marketing with TrafficGuard Protect Pro.
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July 27, 2022

Protect Pro Mobile | An Ad Fraud Prevention Solution

Defend mobile campaigns with TrafficGuard Protect Pro.
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July 8, 2022

Maximise your ROI with Accurate Metrics Measurements

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June 30, 2022

How to Proactively Stop Click and Ad Fraud to Maximise your Advertising ROI

Halt click and ad fraud for an optimum advertising ROI...
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June 29, 2022

TrafficGuard's Tailored Sports Betting Solution

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April 12, 2022

Activate your TrafficGuard Subscription on Google Cloud

Guide: Activating TrafficGuard Subscription on Google Cloud
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November 25, 2021

GDG Perth Meetup November 2021 | GCP migration presentation

GDG Perth Meetup: TrafficGuard's GCP migration presentation
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October 8, 2019

Rappi's mission to fight ad fraud with TrafficGuard

Rappi fights ad fraud with TrafficGuard.
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Driving Maximum Value from Outcome based Marketing Campaigns

Webinar: Maximize value from outcome-based marketing.
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June 17, 2024

Made-For-Advertising Websites: Taking Advantage of Marketing Budgets

The promise of high click returns for advertisers...
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May 10, 2024

Mobile Gambling - Sportsbooks Face Growing Fraud

Exposing the industry to significant fraudulent activities...
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April 16, 2024

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets

advertising on digital channels and not worried about the efficacy of your spend?
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April 15, 2024

Forbes ‘mistakenly’ ran MFA site for years

Companies were found to have purchased ad space...
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March 4, 2024

Let's Talk: How Inclusive Marketing Can Help Brands Achieve Awesome Results

Inclusive marketing is more than simply a passing fad...
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February 27, 2024

It’s Time To Stop Blaming Ad Networks For Ad Fraud

Companies take a stand against ad fraud...
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February 26, 2024

Three Steps on What Marketers Should Be Doing to Tackle Ad Fraud

Ad fraud has always been an issue for marketers...
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February 15, 2024

Let’s Talk: Crafting a Memorable Small Business Brand

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December 18, 2023

Improving gender diversity in AI: Addressing bias in the industry

LinkedIn data has revealed that women are...
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December 14, 2023

Fraude em AnĂșncio Mobile: o Inimigo Oculto das Marcas

Especialistas entrevistados pelo MetrĂłpoles...
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December 5, 2023

Como a IndĂșstria Educacional Ă© Afetada Pela Fraude em AnĂșncios Digitais

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November 21, 2023

How ad Fraud Affects Brand Marketing

The ad fraud cost is estimated to reach US$44 billion.
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November 15, 2023

Ad fraud tripling: TrafficGuard

Australian organisations should step up their defences...
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November 9, 2023

Tecnologia Inibe Crime Digital e Fraude em AnĂșncios; Saaiba como Evitar os Golpes

A fraude de anĂșncios digitais tem sido um dos meios...
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November 6, 2023

As Singapore Ends Covid Rules, Industry Leaders Recall their Surreal Pandemic Memories

Singapore lifted its public anti-Covid protective measures..
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October 31, 2023

Bots LadrÔes: Como Eles Roubam seu Orçamento de Marketing Digital

A fraude Ă© um dos componentes do trĂĄfego invĂĄlido...
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October 27, 2023

‘More Money Than Drugs:’ A Deep Dive Into Ad Fraud

The average ad fraudster makes $5-20 million dollars a year.
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October 20, 2023

The definitive guide to dominating mobile user acquisition in 2023

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October 12, 2023

TrafficGuard – fraud prevention for your digital advertising

TrafficGuard is fraud prevention for digital advertising...
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October 11, 2023

AdTech Experts Reveal Top Seasonal Marketing Trends and Strategies for APAC

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September 29, 2023

New Risks in YouTube Advertising: Managing Brand Safety in Affiliate Marketing

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September 20, 2023

Google's Performance Max: A game-changer for marketers?

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September 17, 2023

Google's Violating Its Own Invalid Traffic Policy at the Cost of Advertisers

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September 12, 2023

The Virtual Martech Summit 2020

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September 7, 2023

TrafficGuard Pairs with RavenTrack to Tackle Fraud in Sports Betting

Perth-based digital ad verification and fraud prevention...
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September 7, 2023

TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

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September 6, 2023

Trafficguard Named Among the Best Click Fraud Protection Tools for PPC Marketers in 2022

TrafficGuard included in 'Best Tools for PPC Marketers 2022'
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September 6, 2023

TrafficGuard Scoops Tabcorp Digital Ad Measurement & Verification Work

Tabcorp has partnered with TrafficGuard for...
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September 6, 2023

TrafficGuard Raises $6.5 Million Via Strongly Supported Placement

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August 29, 2023

Growing Guest Engagement: Stopping Ad Fraud to Drive New Bookings

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August 29, 2023

Mapping Marketers Next Moves in Tech's Privacy-focused Future

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August 29, 2023

Opacity a key issue with the digital advertising industry

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August 23, 2023

Novo Semestre, é Tempo de Impulsionar Campanhas no Mercado de Educação

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August 16, 2023

Digital Analytics Products: How Organizations Choose Them

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August 11, 2023

Go time for Adveritas’ Trafficguard After First Sale on Google Cloud Marketplace

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August 10, 2023

Ad-vancing with AI: Interviewing Ad-Fraud Prevention Company TrafficGuard

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August 3, 2023

Ad Fraud and Machine Learning: Maximizing ROI by Minimizing Invalid Traffic

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July 31, 2023

Podcast | Ad Fraud in E-commerce: Protecting your Business from Bots

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July 24, 2023

The Impact of Ad Fraud on Brand Marketing

The adverse impacts of ad fraud...
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July 17, 2023

TrafficGuard featured on cybernews!

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July 10, 2023

Ad tech across APAC is a complex, fast-growing industry. What does its future hold?

Ad tech solutions help businesses cut through the clutter
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July 10, 2023

Artificial intelligence in advertising

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July 5, 2023

5 Best PPC Software of 2023

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July 4, 2023

The NFL, Sports Betting and Invalid Traffic

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June 27, 2023

COVID-19 makes the problem of ad fraud more complex for retailers

Online advertising is critical to success post-COVID...
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June 27, 2023

Five Tools that Make my Work Easier

Mathew Ratty on the tools he uses to help boost his...
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June 26, 2023

Markets, Don't Just Rest on Your Laurels Because Google Cookie Wipeout is Delayed

Google delayed the deprecation of third-party cookies...
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June 26, 2023

Surviving Ad Fraud in Southeast Asia

How Southeast Asian businesses can survive in the hotbed...
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June 22, 2023

Trafficguard Win Most Effective Anti-fraud Solution of 2021

TrafficGuard has won Mobile Marketing’s 2021 award...
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June 1, 2023

Tråfego Invålido nos Apps de Finanças, um Prejuízo de BilhÔes

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May 15, 2023

AI, transparency, and the rising threat of ad fraud in Google’s Performance Max

It’s not just invalid traffic that’s costing brands...
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May 15, 2023

Why Privacy-Enhancing Technologies Can Be the Future of Adtech?

Privacy breaches have become more common and...
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May 4, 2023

5 Dicas para Criar Uma Campanha de MĂ­dia Paga de Sucesso

Conhecida como uma das principais estratégias...
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May 4, 2023

How marketers can protect their online ad dollars from fraud

COVID-19 has turned B2B marketing strategies outside-in.
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May 4, 2023

Navigating the pitfalls of AI-driven advertising

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April 24, 2023

How to Beat the Bots in Three Steps

Ad fraud is a problem that is bigger and more costly than...
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April 18, 2023

The hidden costs of mobile ad fraud

Some businesses treat the problem of ad fraud as a “tax”...
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April 13, 2023

How Ad Fraud Came for the Apps

Fraudsters predicted to steal over US$100 billion in 2023...
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April 12, 2023

A transformar do mercado pela IA em 2023

Que podemos esperar de mudança no mercado por meio da IA...
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April 5, 2023

Click Fraud Detection & Protection Software Market to Witness Huge Growth by 2029

The Click Fraud Detection & Protection Software report...
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March 29, 2023

#EmpoweredWomen2023: Patricia Freijo on Being an Empowered Woman Leader in Adtech

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March 21, 2023

Overcoming Gender Biases in the Tech Industry and Beyond

Mentorship and the need for women role models.
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March 21, 2023

Predictions Series 2021: TechBytes with Luke Taylor

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September 1, 2023

Invalid Traffic and Performance Max: The dangers of black box algorithms

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August 18, 2023

When Travel Marketing Budget Soar, is Ad Fraud waiting to disrupt your plans?

From unravelling the complexities of invalid traffic...
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June 28, 2023

La GuĂ­a Definitiva Sobre el Fraude Publicitario Digital

Las previsiones de eMarketer muestran que...
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June 26, 2023

Invalid Traffic in the Mobile App Industry

Mobile apps are at a heightened risk as fraudsters...
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June 23, 2023

Mobile app marketing trends and events 2023

In the ever-evolving world of mobile app marketing...
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May 24, 2023

Growing Your Fintech App?

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May 15, 2023

Guia Definitivo de Fraude em AnĂșncios Digitais

A América Latina se posicionarå como região de crescimento.
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April 24, 2023

Five Ways you can Benefit from our Agency Partner Program

The digital marketing agency space is a crowded one, and...
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April 10, 2023

Invalid Traffic in the Education Sector

The significant impact of invalid traffic on the education sector...
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April 1, 2023

Schooling Up on Invalid Traffic in the Education Sector

Combatting invalid traffic for enhanced...
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February 14, 2023

How affiliate fraud is eating your ad budget, and how you can put a stop to it

Using affiliate advertising channels in your marketing mix?
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January 18, 2023

CĂłmo Combatir el Fraude Publicitario Digital en la Industria Financiera

La industria financiera y la disputa por la mayor parte del mercado
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January 18, 2023

Como Combater a Fraude em AnĂșncios Digitais do Setor Financeiro

A indĂșstria financeira Ă© extremamente competitiva.
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December 21, 2022

Ad fraud in the App Industry

The past decade has seen consumer spend skyrocket...
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July 21, 2022

A guide to securing a competitive edge for advertisers in the Financial Services

Arm yourself with the knowledge to fight ad fraud...
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June 23, 2022

Tackling Ad Fraud in the Finance Industry

Wherever marketing budget goes, invalid traffic follows...
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June 21, 2022

The Odds Don't Have to be Stacked Against You!

Tackling ad fraud in the Gaming Industry...
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May 27, 2022

A guide for telecommunications marketers looking to maximise campaign ROI

Upselling services? Every click has to count...
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March 15, 2022

Level Up Against Ad Fraud

What mobile gaming marketers can do to fight fraudsters...
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January 28, 2021

Ad fraud prevention buyer’s guide for performance marketers

Performance advertising is plagued by different tactics...
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June 24, 2019

Complete Buyer’s Guide for Mobile App Ad Fraud Prevention

The impacts of fraud for mobile apps are significant and...
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June 5, 2019

Understanding machine learning for fraud prevention

Ad fraud is constantly evolving to avoid detection...
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May 7, 2019

Ad fraud prevention Buyer’s Guide for ad networks

Fraud prevention is not a tick box exercise...
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August 8, 2018

A New Approach to Addressing Ad Fraud

Mobile accounts for an increasing proportion of ad spend...
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