Are you Spending Money on Returning Customers that Already Paid their First Time Deposits?
97% of your branded keyword spend reaches returning users to your site who are already customers - a lot of this would be wasted without none incremental engagement.
Using TrafficGuard’s validation rules, you are able to filter the returning customer through to the SERP or, even better, to the shadow campaign after a set amount of clicks which has a lower Avg. CPC.
Check out the infographic below for more details!
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.