Automated PPC Fraud Prevention Saves Online Marketplace 25% of Ad Spend

July 13, 2020
Posted by
TrafficGuard

Challenges

An online marketplace was running $40k in Google Ads every month across multiple Google Ads accounts. The ad ops team would attempt to deal with invalid traffic by analysing placement reporting and manually updating exclusion lists across their Google Ads accounts and properties. This approach was neither fast nor comprehensive enough to offer adequate protection against ad fraud and invalid traffic.

Solution

With TrafficGuard’s automated PPC fraud prevention, traffic is now protected in real-time rather than waiting for human analysis and manual exclusion management. This frees up the team’s time while also giving their Google Ads campaigns more thorough coverage.

Results

  • TrafficGuard identified 135% more invalid traffic than identified by Google, representing a cost-saving of $3k+
  • Invalid traffic sources were forecast to generate a further $7k in invalid traffic in the same month if left unabated
  • Invalid traffic stood to waste 25% of this client’s monthly ad spend
  • Removal of invalid traffic to result in 12% reduction of cost per conversion
  • Conversion rate improved by 8% as low-quality traffic was removed
  • 24x ROI – just based on mitigated IVT

Subscribe

Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related posts

Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.