Banking’s Digital Marketing Problem: How to Combat Ad Fraud and Boost High-Street Accounts
In recent years, the banking and financial services sector has undergone a massive transformation. The industry was once dominated by large conglomerates and legacy banks, but the emergence of 'challenger banks', which compete directly with traditional institutions, has revolutionized the field.
As a result, there are now numerous providers vying for market share, and challenger banks are using more digital marketing strategies. This has forced traditional providers to adjust their approach to reaching their audience, as simply having a physical presence is no longer sufficient. To connect with customers in today's digital age, financial institutions must invest significant time, research, and money in digital marketing channels. By investing wisely in appropriate channels, optimizing communications, and eliminating invalid traffic, financial institutions can maximize their return on investment.
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