CS Insights: TrafficGuard's New Performance Max Reporting
In this video, we'll explore how TrafficGuard's Performance Max solution addresses the limitations of the black box, offering marketers the insights they need to succeed in the ever-evolving landscape of online advertising.
Firstly, let's explore the Performance Max overview. At the top, you'll find the top five campaigns affected by invalid traffic, providing insights into campaigns with the highest amount of invalid traffic associated with them. The accompanying graph allows you to visualise these metrics, such as invalid clicks or invalid click rate, providing a comprehensive overview.
Moving on, the channel breakdown provides a breakdown of spend within your Performance Max campaigns, showing where conversions and revenue originate from. This insight helps you understand the performance of different channels within your campaigns, such as shopping or search. For instance, you can analyze how Performance Max performs compared to standard search campaigns targeting branded keywords.
The report includes metrics like cost, conversions, and revenue, offering detailed insights into campaign performance. Additionally, if you're running shopping campaigns through Performance Max, the report includes a breakdown of listing groups, detailing impressions, clicks, conversions, cost, revenue, and return on ad spend.
Overall, TrafficGuard's Performance Max reporting feature provides comprehensive insights to optimize your campaigns effectively.
If you want to read more on how Google's Performance Max, nearing its second anniversary, faces scrutiny for its lack of transparency in bidding decisions, limiting marketers' ability to optimise campaigns effectively. Read our blog.
As we explore the pitfalls of black box solutions, including potential financial risks and wasted budgets, we'll also unveil our solution—a Performance Max reporting suite providing advanced visibility and insights for marketers to regain control over their advertising strategies. You can read all about it in our latest Pmax e-guide.
Do you need the best tips on how to use TrafficGuard’s analytics to improve Performance Max? Read this blog.
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.