Driving Maximum Value from Outcome Based Marketing Campaigns
Today, organisations are implementing AI and ML-enabled digital advertising campaigns that are generating higher conversion, reducing CPL, and increasing ROI and customer retention. They are driving measurable business outcomes—a goal that businesses expect from CMOs and CROs.
However, with increased digitisation comes increased risks. How can organisations achieve measurable outcomes on ad monetisation and fight ad fraud?
In this webinar, learn how to:
➡️ Deploy AI and ML to create a monetised collaborative marketing strategy
➡️ Create bigger and better outcomes for digital advertising campaigns
➡️ Deploy end-to-end protection and detection capabilities to maximise Return on Ad Spend
➡️ Reduce invalid traffic, verify ad engagements, and prevent ad fraud in real timeJoin Google Cloud, TrafficGuard, and OnlineSales.ai
Watch to learn how to get the most out of your marketing campaigns and prevent ad fraud!
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.