Getting your advertising Ramadan ready

February 20, 2020
Posted by
TrafficGuard

Knowing how seasonal events such as Ramadan, impact your target audience’s propensity to spend is crucial in aligning your efforts with their shopping intent for the best advertising return. This involves understanding the changes in user behaviour and its impacts on the value of your offering, as well as the right channel and time to reach your target audience.

This guide by TrafficGuard, in collaboration with market intelligence platform, SimilarWeb, explores key web and app user behaviour over Ramadan and how it influences your advertising strategy.

Ramadan sees app downloads surge 36.5%, presenting a big opportunity for apps to grow their user bases and engagement.

Download this guide to learn more about:

  • Events that cause fluctuations in demand for different products and services
  • Web & app user behaviour changes that impact the perceived value of your offering
  • Tips on how you can take advantage of the seasonal opportunity

Subscribe

Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related posts

Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.

September 1, 2023

Invalid Traffic and Performance Max: The dangers of black box algorithms

Download TrafficGuard’s ultimate guide on how invalid traffi
Learn more