How Ad Fraudsters are Sucking the Life and Dollars from Australia’s Digital Ads

In times of economic uncertainty, every marketing dollar counts. As Australia (and the rest of the world for that matter) “flirts” with a recession, marketers have their hands full with hamstrung budgets and ever-increasing pressure to do more with less. The last thing any marketer needs is a worldwide group of fraudsters covertly siphoning away their hard-earned budgets which in essence makes the budget process even harder to justify for the next year.

Every year, cybercriminals deploy armies of robots (bots) that mimic human behaviour online. Their goal is to artificially make it appear as if digital ads displayed on websites or apps are getting clicks when in reality they may not have been viewed by a single human.

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