How to Proactively Stop Click and Ad Fraud to Maximise your Advertising ROI
Are you prepared for a chilling truth? By 2023, digital ad fraud is expected to chow down a staggering $100 billion globally. Your advertising budget? It's the fraudsters' all-you-can-eat buffet, leaving you starved of genuine leads and your advertising ROI in the pits.
Fear not, for Search Engine Land and TrafficGuard are here to help you don the superhero cape and fight the villains of invalid traffic and fraud! Dive into our webinar, featuring ads click fraud guru, Adam French, who's all set to arm you with tactics to verify advertising engagements and proactively block invalid traffic.
As we embark on this digital voyage, Adam will share his wisdom on sculpting more robust outcomes for your digital advertising efforts and how organisations can roll out end-to-end protection and detection capabilities to max out ROI.
Don't just stand by - step into the fray with TrafficGuard: https://trafficguard.ai/
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.