Returning users in sports betting and improving LTV:CAC
For one of our clients, we discovered that 97% of their spending on branded keywords was linked to clicks from frequent clickers and existing customers, resulting in a substantial drain on their budget, leaving loads of keywords exposed.
Using TrafficGuard’s validation rules, you are able to filter the returning customer through to the SERP or, even better, to the shadow campaign after a set amount of clicks, which has a lower Avg. CPC.
Watch the video to gain valuable insights and elevate your sports betting business to new heights 👇
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