Sticky wicket: Why you should protect your app’s ad spend during the Indian Premier League
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
According to data released by the Broadcast Audience Research Council India (BARC), a TV audience measurement firm, IPL had a reach of 267 million last year—that’s 534 million eyeballs, all taking in the big-budget advertising that takes place across all channels during major sporting events.
If you’re taking advantage of this seasonal surge in traffic by ramping up your app’s promotional efforts, gold star for you! It’s a great time to catch more attention and align your offering with your audience’s interests.
But if you’re letting your campaigns fend for themselves, and not layering on appropriate protection from ad fraud? You’re out for a duck.
Fraudsters take advantage of the high volumes of ad spend during tournaments, like the IPL, to steal a bigger portion of the advertising pie. Your app’s ad budget, user acquisition efforts, and bottom line are all at risk.
Check out our infographic to see what’s going on, and how you can prevent ad fraud affecting your marketing efforts this season.
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