Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC across your standard shopping campaigns

March 24, 2023
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As a marketing professional, you understand that optimising your campaigns is crucial for achieving success in the competitive digital landscape. But what if we told you that you could take your optimisation strategy to the next level with TrafficGuard's powerful verification rules?

You can optimise further which is beyond prevention mode to combat ad fraud. With TrafficGuard's click frequency rules and shadow campaigns, you can now take control of how many times a user clicks on your ads across your standard shopping campaigns. This feature is available at both the account and campaign levels, giving you complete flexibility and control over your campaigns.

By using TrafficGuard's verification rules, you can prevent users from repeatedly clicking on your standard shopping campaign ads. This not only saves your budget for users who are more likely to convert but also helps to reinvest into higher profit-margin products for your business. With this strategy, you can effectively reduce your customer acquisition cost while still maintaining visibility on the search engine results page.

So why settle for mediocre results when you can take your campaigns to the next level with TrafficGuard's verification rules? Try it out today and watch as your campaigns soar to new heights.

You can read our supporting article here, which explains how Shadow Campaigns can benefit your business. You can also download the full infographic.



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