What are the threats facing apps’ scaling efforts and how can they overcome them?

December 21, 2022
Posted by
TrafficGuard

Users are spending increasing amounts of money on mobile apps—both initial downloads and in-app purchases. The past decade has seen consumer spend skyrocket; only one app achieved more than $100 million annual revenue in 2012, compared to 233 in 2021. The data shows a steady increase year on year, and we can safely predict the trend will continue in an upwards trajectory.

It’s great news for apps who clearly have a receptive audience willing to spend big on products and experiences they enjoy. But where big money is exchanged, fraud is always close behind. What dangers do apps face? How are user acquisition targets at risk? How can they protect their increasing revenue?

‍

‍

Subscribe

Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related posts

Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.

September 1, 2023

Invalid Traffic and Performance Max: The dangers of black box algorithms

Download TrafficGuard’s ultimate guide on how invalid traffi
Learn more