Better optimisation based on accurate data
When invalid traffic is skewing your campaign performance, how do you know where to invest to drive the best results? Effective optimisation relies on accurate and timely data. Because TrafficGuard verifies the full advertising journey, you always have a complete picture of performance without the influence of invalid traffic, helping you optimise and scale for the best advertising performance.
“With TrafficGuard as our partner, we are better able to stay ahead of the fraudsters and exceed our clients' goals.”
Protect your programmatic display advertising campaigns with TrafficGuard
Programmatic display ad campaigns are becoming increasingly popular because of the power and convenience they offer. Whereas traditional display ad campaigns involve hours of manual analysis and a lengthy decision-making process whenever changes need to be made, programmatic campaigns can be created, executed, and reconfigured in seconds by powerful software platforms designed expressly for this purpose.
However, it’s not all good news: the downside of programmatic display advertising is that because everything happens so quickly, there’s no time for human intervention. In other words, programmatic display campaigns are more vulnerable to ad fraud than almost any other type of online advertising or marketing. Fortunately, there is a solution: TrafficGuard.
TrafficGuard uses advanced monitoring and detection technology to identify invalid traffic and block it at the source. This means that your programmatic display software can base its decisions on reliable data and avoid bidding on unprofitable display ads. Refined over time by our team of experts, TrafficGuard was the first platform to offer full-funnel protection, covering all digital channels. Your PPC, affiliate, apps, and social media campaigns will all be protected by TrafficGuard’s industry-leading ad fraud prevention technology.
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