Ad Fraud Protection for Sports Betting

Decode Your Knowledge and Rise Above the Frauds. 🤖 🔫

Key Benefits for Sports Betting Advertisers

Increase Conversions with Click Fraud Protection

Reinvest budget previously lost to ad fraud into real users who are more likely to convert. With TrafficGuard, every dollar spent works harder, driving more genuine customer acquisitions and boosting your ROI.

Maximise FTDs by Blocking Invalid Traffic

Increase profitability by focusing brand campaigns on new customers. Set click thresholds to fine-tune ad frequency, cut wasted spend, and reallocate your budget to acquire fresh customers—all while controlling costs.

Block Bonus Abusers and Fake Conversions in Real Time

Stop bots and fake accounts from exploiting promotions. TrafficGuard detects and blocks fraudulent activity in real time, ensuring your budget goes toward real conversions.

Save on Retargeting with Smarter Spend Allocation

Keep your brand visible to returning users while cutting costs. Run shadow campaigns at 50% of your primary campaign’s cost to maintain engagement without overspending.

Product I Search

Prevent Click Fraud in Search Ads for Sports Betting Campaigns

TrafficGuard PPC ensures your ad budget gets a real workout! We filter out invalid traffic before it can mess with your campaigns. Thanks to pre-bid optimisation, dynamic exclusion lists, and real-time alerts, you can focus on reaching real users and driving results—while also cutting down on customer acquisition costs.

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20%

of your ad budget reinvested for businesses using TrafficGuard’s Search product

Efficiently Manage Returning Users

Brand Search PPC often attracts returning customers who use your keyword to log in. TrafficGuard filters these users and directs them to a shadow campaign with a lower CPC after a set number of clicks. This keeps your ads visible while reducing costs, helping you lower acquisition costs and boost ROI.

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Block Bots and Bonus Abusers Automatically

Fraudulent bots and fake accounts often exploit promotional offers, eating up your marketing spend without delivering value. TrafficGuard’s real-time monitoring detects and blocks these bots before they can claim bonuses or manipulate your campaigns, keeping your budget focused on real customer acquisition and genuine conversions.

Eliminate Non-Genuine Engagement

Not all clicks have intent. TrafficGuard helps you filter out non-genuine clicks from users who don’t engage with your site. By identifying low-quality traffic patterns, our solution ensures your Google PPC budget targets only users who are interested, improving your ad performance and conversion rates.

Our Happy Clients

“TrafficGuard's meticulous validation impressed us, uncovering diverse 'bot' traffic. Not just basic human-mimicking bots, but even those targeting sign-up bonuses. Their advanced tool flagged 43%+ PPC funnel invalid traffic, surpassing competitors.”

WILLIAM HILL

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“The platform delivered fantastic results, solved customer misuse and thwarted malicious IPs, enhancing ad efficiency. Thanks to TrafficGuard, we optimised ads for superior ROI.”

TABCORP

“TrafficGuard has been instrumental in significantly improving our search and mobile campaigns efforts. The tool effectiveness and user-friendly setup have proven valuable in reducing fraud levels.”

PLAYOJO

"TrafficGuard stands out for its user-friendly interface and efficient ad fraud prevention, enhancing our PPC campaign insights and resource allocation.”

NAPOLEON CASINO

Product I Mobile

Stop Mobile Click Fraud and Improve Attribution Accuracy

Mobile campaigns are vulnerable to click spamming and install hijacking. TrafficGuard blocks invalid clicks in real time before they reach your MMP, ensuring cleaner attribution, lower CAC, and real installs from real users.

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30%

of reduction in misattribution with lower customer acquisition costs, and unlock more growth opportunities with transparent, real-time data.

Click-Level Protection

Stop invalid traffic early. TrafficGuard blocks bots, suspicious IPs, and server traffic in real-time, keeping your data clean and reducing costs to drive real growth.

Independent Attribution Verification

Separate verification from attribution. TrafficGuard adds an unbiased fraud detection layer, ensuring only valid traffic reaches your MMP, saving budget and improving data accuracy.

Real-Time Install Validation

Validate installs in real time. TrafficGuard uses AI to independently verify genuine installs, providing transparent insights straight to your portal.

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Stop the Snowball Effect of Misattribution

Prevent misattribution from inflating fraudulent sources. TrafficGuard verifies every click in real-time, ensuring your campaigns optimise based on genuine results and protect your budget.

Product I Meta

Stop Fake Clicks and Boost Social Ad Performance for Betting Brands

Bots and click farms waste ad budgets fast, especially in high-volume social campaigns. TrafficGuard filters invalid engagement across Meta and Google Ads, so your betting brand only pays for real interactions and maximises ROI.

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10%

reduction on wasted ad spend by preventing fake clicks, bots, and click farms from consuming your budget, driving more genuine engagement.

Proactive Fraud Prevention

Automatically block ads from bots, click farms, and competitors, ensuring you only pay for real interactions. Reinvest your budget into campaigns that reach genuine customers, boosting your ROI.

Real-time Campaign Optimisation

TrafficGuard continuously verifies Facebook activity, creating custom exclusion lists to block invalid traffic before it impacts your results, optimising your ad spend in real time.

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Cross-Channel Audience Exclusions

TrafficGuard identifies invalid traffic from Google, including bots and existing customers, and creates exclusion lists on Meta. This ensures your campaigns reach real users, protecting your budget while avoiding existing customer overlaps.

Complete Clarity into Social Performance

Gain full transparency into traffic quality with real-time analytics, enabling smarter optimisation decisions and driving campaign growth.

Must-Read Content for Sports Betting Marketers

Expert resources crafted by our in-house sports betting specialists. Learn about the most pervasive threats jeopardising betting budgets, trends across the industry, and helpful tips to develop your sports betting marketing strategy.