Slash customer acquisition costs and drive up ROAS? Jackpot.
65% of betting websites are affected by bot activity. Defend your spend from bonus abuse and enthusiastic repeat-clickers with TrafficGuard’s specialist invalid traffic protection for sports betting and iGaming.
Gain the advantage against sports betting challenges
The sports betting industry is ever-changing, and is massively impacted by compliance laws and restrictions. Stringent advertising policies for gambling-related content mean campaigns must be carefully planned and executed to adhere to the rules and avoid penalisation
Fraudsters are also drawn to the large budgets present in the sports betting industry. Marketing strategies that rely on throwing as much money as possible at PPC spend are highly attractive to fraudulent click farms and bad actors out to abuse bonuses.
Reduce customer acquisition costs by stopping returning users from interacting with ads
Lower the cost of bonus abuse by blocking fraudulent traffic from your placements
Improve performance and add value across every channel, including PMax, mobile app, and social media
Gold medalists using TrafficGuard to top the sports betting league
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Gold medal features 🏆
Real-time click frequency rules
That’s why we developed click frequency rules, our innovative campaign duplication technique that allows you to reduce your customer acquisition cost while still maintaining visibility on the search engine results page.
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What do we mean by returning users?
Returning users are pre-existing customers who navigate to your site via paid listings, wreaking havoc on your branded search ad budget. Excessive ad clicks drive up your customer acquisition cost (CAC) and cost per acquisition (CPA), and ruin the performance of your campaigns.
Watch the video to learn more about the effects of returning users on your ad budget, and the benefits you can expect to see by stopping them.
Multichannel protection
PPC
Every dollar saved from invalid traffic goes straight back into your PPC budget, giving you more budget to reach a wider audience.
Mobile App
Protect your user acquisition efforts and ensure only verified users download and further interact with your app.
Affiliate
Boost return on affiliate ad spend and get eyes on your third party data.
Gold medals for our sports betting solution
Most Effective Anti-Fraud
Solution 2020
Best Anti-fraud Solution
in Advertising 2020
Most innovative
Companies 2020
Emmas Awards
2021
SourceForge Top Performer
Summer 2021
Best Platform Technology
TrafficGuard – PPC Protection
Software Innovation Award
2022
SourceForge Spring Award
2023
SourceForge Summer Award
2023
SourceForge Winter Award
2023
Top Performer SourceForge
2023
Digiday Technology Awards
2023
Martech Breakthrough Award
2023
The Drum Awards Search
2023
Software Innovation Award
2023
Global Search Award
2023
APAC Search Award
2023
Featured Customer Top Performer
Spring 2023
APAC Search Award Winners
2023
G2 Users Award
2023
Global Digital Excellence Award
2023
G2 Easiest Admin Award
2023
Mobexx Summit Award
2023
Innovation Award
2023
Most Effective Anti-Fraud
Solution 2020
Best Anti-fraud Solution
in Advertising 2020
Most innovative
Companies 2020
Emmas Awards
2021
SourceForge Top Performer
Summer 2021
Best Platform Technology
TrafficGuard – PPC Protection
Software Innovation Award
2022
SourceForge Spring Award
2023
SourceForge Summer Award
2023
SourceForge Winter Award
2023
Top Performer SourceForge
2023
Digiday Technology Awards
2023
Martech Breakthrough Award
2023
The Drum Awards Search
2023
Software Innovation Award
2023
Global Search Award
2023
APAC Search Award
2023
Featured Customer Top Performer
Spring 2023
APAC Search Award Winners
2023
G2 Users Award
2023
Global Digital Excellence Award
2023
G2 Easiest Admin Award
2023
Mobexx Summit Award
2023
Innovation Award
2023
Must-read content for sports betting marketers
Expert resources crafted by our in-house sports betting specialists. Learn about the most pervasive threats jeopardising betting budgets, trends across the industry, and helpful tips to develop your sports betting marketing strategy.
Five Tips for Staying Ahead of the Game in Sports Betting
In times of global economic turbulence, you’d think the...
Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud
As the digital landscape grows, so does the target for fraud
Why TrafficGuard is the ad fraud protection platform for sports betting
In the fast-paced, highly-competitive world of iGambling...
TrafficGuard's Tailored Sports Betting Solution
The top choice for sports betting companies globally...
Are you game?
Start protecting your ad spend from bonus abuse and returning users today with award-winning sport betting traffic protection from TrafficGuard.
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