Quick Stats: Is love in the App?
Love is in the air but do Singaporean consumers really care about Valentine’s Day. According to a report by YouGov, in Singapore, younger people appear to be somewhat less hostile to Valentine’s Day than older people, with those aged 18 to 24 most likely to say it is an occasion worth celebrating (30%). However, the overall picture is still one of heavy scepticism across the generations, with the majority still expressing the commercial pressure is the main reason they celebrate the occasion, found by a report by YouGov.
Meanwhile, according to Debert Ty, chief marketing officer of Coffee Meets Bagel (CMB) there is generally a spike in users downloading dating apps during this Valentine's Day. He added that there’s definitely a noticeable bump in new users during the start of the year leading up to Valentine’s Day. “We believe a part of it is with New Year’s resolutions where people recommit to finding a partner,” said Ty. For CMB, it is seeing an average increase of 5% in new users growth week on week since the start of 2023 for the region.
Read more 👉 here.
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.