Click Fraud & Ad Fraud News

TrafficGuard CEO Mathew Ratty explains how fraudulent affiliates use click injection and cookie stuffing to steal commissions via last-click attribution, and why AI-driven detection is now essential to stop them.

TrafficGuard data cited in Martechvibe estimates $30–100M of World Cup sports betting search spend went to non-incremental clicks and invalid traffic, not new customers. CMO Chadwick Kinlay explains why fixing that leak matters more than outspending it.

Belgian sports betting operator Gaming1 found that 97% of its brand-term clicks on Google Ads were existing customers logging in, not new players.

Why headline World Cup acquisition numbers hid bots, returning customers and spend that reached nobody new.

The 2026 FIFA World Cup saw over $50bn generated in wagers but new analysis from TrafficGuard suggests that over $100 million was wasted trying to acquire players during the tournament.

Affiliate fraud steals marketing budgets through hidden attribution manipulation and AI-driven deception.

Mathew Ratty explains why invalid traffic threatens fintech advertising and growth.

AI-powered click fraud is costing SMEs more than ad spend. Learn how bots drain budgets, corrupt campaign data, and how to stop invalid traffic.

TrafficGuard has launched a fully automated self-serve platform

Tamam Finance boosts mobile attribution accuracy with TrafficGuard protection

TrafficGuard appoints ex-Google AI leader Scott Thomson as Head of AI