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Mobile operators are investing heavily in digital campaigns
AI click fraud is draining legal firms' ad budgets
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AI bots are hijacking ad budgets with invisible click fraud.
Mobile ad fraud is eroding telecom ROI and subscriber growth.
Retailers embraced ecommerce, only to discover an invisible threat.
AI bots exploit sportsbook bonuses, inflating costs and wasting budgets.
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Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
The growing collaboration between marketing technology (MarTech) and advertising technology.
An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
Advertising fraud is a rising challenge facing brands.
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