Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
April 16, 2025
Sports Betting Operators Losing Money as 44% of Google Ads Traffic Found Invalid
Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
Read Article
March 28, 2025
Sports betting advertising spend being lost to fraud.
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
Read Article
March 20, 2025
How Adtech and MarTech Work Together for Seamless Customer Experiences
The growing collaboration between marketing technology (MarTech) and advertising technology.
Read Article
February 27, 2025
How AI is Reshaping the Dynamics of Ad Fraud
An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
Read Article
February 6, 2025
PayPal Honey lawsuit highlights growing issue of adtech fraud
Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
Read Article
January 28, 2025
Honey trap: How brands can identify and stop affiliate fraud
Advertising fraud is a rising challenge facing brands.
Read Article
January 20, 2025
Trust in Ad Tech – Advertisers Have to Demand Accountability in Ad Verification
Is Ad Fraud Really Under 1%?
Read Article
December 6, 2024
Setting Hurdles for Mobile Gaming App Fraud
As the online sports betting industry continues to grow, so too do its fraud risks.
Read Article
November 26, 2024
Privacy and Price-Scraping Bots: How to Ensure Transparency and Trust in the New E-Commerce Ecosystem
The Hidden Dangers of AI for E-Commerce
Read Article
November 18, 2024
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
eSports Marketing: Influencers, Content & Fraud Prevention Strategies
Read Article
October 29, 2024
Business Awards UK 2024 Software Development Awards Celebrates Award Winners and Finalists
Business Awards UK reveals the winners and finalists of the 2024
Read Article
October 28, 2024
Business Awards UK: Winner 2024
Business Awards UK reveals the winners and finalists
Read Article
October 28, 2024
Growing concerns for AI in digital marketing: How can advertisers protect brand image
AI is transforming digital marketing, but at what cost?
Read Article
September 26, 2024
Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots
Mobile technology continues to reshape the sports betting world
Read Article
September 13, 2024
Threats As Mobile Gaming Popularity Rises: On-the-go Betting Hit by Bots
A considerable shift in the sports betting industry.
Read Article
August 26, 2024
Empowering iGaming CMOs to Maximize Campaign ROI
A boom in the online gaming market...
Read Article
August 15, 2024
Bots, the Silent Threat to Sportsbook Success
The relentless rise of invalid traffic and ad fraud
Read Article
July 22, 2024
How big names are costing sportsbooks big profits
Highlighting why sportsbooks must prioritise ad fraud prevention...
Read Article
July 10, 2024
Ad Campaign Frauds Continue to Haunt Marketers
From bidding wars to dirty traffic...
Read Article
June 24, 2024
Bots and Bonus Abuse in iGaming: Protecting Sportsbooks from Evolving Threat Methods
Fraudsters now have their sights set on iGaming...
Read Article
June 17, 2024
Made-For-Advertising Websites: Taking Advantage of Marketing Budgets
The promise of high click returns for advertisers...
Read Article
June 12, 2024
Explosive growth in mobile betting means massive wins but hidden dangers amid rising fraud
Fraudsters follow the money...
Read Article
June 10, 2024
Marketers Beware: Ad Fraud’s Sneaky Tactics Threaten Sportsbook Success
In an era where the stakes are high...
Read Article
May 14, 2024
How valid is your traffic: Invalid traffic and its impact on US sportsbooks
Invalid traffic impact on the US sportsbook market...
Read Article