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April 16, 2025

Sports Betting Operators Losing Money as 44% of Google Ads Traffic Found Invalid

Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
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March 28, 2025

Sports betting advertising spend being lost to fraud.

44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
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March 20, 2025

How Adtech and MarTech Work Together for Seamless Customer Experiences

The growing collaboration between marketing technology (MarTech) and advertising technology.
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February 27, 2025

How AI is Reshaping the Dynamics of Ad Fraud

An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
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February 6, 2025

PayPal Honey lawsuit highlights growing issue of adtech fraud

Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
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January 28, 2025

Honey trap: How brands can identify and stop affiliate fraud

Advertising fraud is a rising challenge facing brands.
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December 6, 2024

Setting Hurdles for Mobile Gaming App Fraud

As the online sports betting industry continues to grow, so too do its fraud risks.
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November 18, 2024

Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem

eSports Marketing: Influencers, Content & Fraud Prevention Strategies
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October 29, 2024

Business Awards UK 2024 Software Development Awards Celebrates Award Winners and Finalists

Business Awards UK reveals the winners and finalists of the 2024
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October 28, 2024

Business Awards UK: Winner 2024

Business Awards UK reveals the winners and finalists
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October 28, 2024

Growing concerns for AI in digital marketing: How can advertisers protect brand image

AI is transforming digital marketing, but at what cost?
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September 26, 2024

Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots

Mobile technology continues to reshape the sports betting world
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September 13, 2024

Threats As Mobile Gaming Popularity Rises: On-the-go Betting Hit by Bots

A considerable shift in the sports betting industry.
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August 26, 2024

Empowering iGaming CMOs to Maximize Campaign ROI

A boom in the online gaming market...
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August 15, 2024

Bots, the Silent Threat to Sportsbook Success

The relentless rise of invalid traffic and ad fraud
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July 22, 2024

How big names are costing sportsbooks big profits

Highlighting why sportsbooks must prioritise ad fraud prevention...
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July 10, 2024

Ad Campaign Frauds Continue to Haunt Marketers

From bidding wars to dirty traffic...
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June 17, 2024

Made-For-Advertising Websites: Taking Advantage of Marketing Budgets

The promise of high click returns for advertisers...
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