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April 16, 2025
Sports Betting Operators Losing Money as 44% of Google Ads Traffic Found Invalid
Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
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March 28, 2025
Sports betting advertising spend being lost to fraud.
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
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March 20, 2025
How Adtech and MarTech Work Together for Seamless Customer Experiences
The growing collaboration between marketing technology (MarTech) and advertising technology.
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February 27, 2025
How AI is Reshaping the Dynamics of Ad Fraud
An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
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February 6, 2025
PayPal Honey lawsuit highlights growing issue of adtech fraud
Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
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January 28, 2025
Honey trap: How brands can identify and stop affiliate fraud
Advertising fraud is a rising challenge facing brands.
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January 20, 2025
Trust in Ad Tech – Advertisers Have to Demand Accountability in Ad Verification
Is Ad Fraud Really Under 1%?
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December 6, 2024
Setting Hurdles for Mobile Gaming App Fraud
As the online sports betting industry continues to grow, so too do its fraud risks.
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November 26, 2024
Privacy and Price-Scraping Bots: How to Ensure Transparency and Trust in the New E-Commerce Ecosystem
The Hidden Dangers of AI for E-Commerce
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November 18, 2024
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
eSports Marketing: Influencers, Content & Fraud Prevention Strategies
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October 29, 2024
Business Awards UK 2024 Software Development Awards Celebrates Award Winners and Finalists
Business Awards UK reveals the winners and finalists of the 2024
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October 28, 2024
Business Awards UK: Winner 2024
Business Awards UK reveals the winners and finalists
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October 28, 2024
Growing concerns for AI in digital marketing: How can advertisers protect brand image
AI is transforming digital marketing, but at what cost?
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September 26, 2024
Combatting Non-Human Engagement: Maximizing Campaign Success by Fighting Profit-Siphoning Bots
Mobile technology continues to reshape the sports betting world
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September 13, 2024
Threats As Mobile Gaming Popularity Rises: On-the-go Betting Hit by Bots
A considerable shift in the sports betting industry.
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August 26, 2024
Empowering iGaming CMOs to Maximize Campaign ROI
A boom in the online gaming market...
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August 15, 2024
Bots, the Silent Threat to Sportsbook Success
The relentless rise of invalid traffic and ad fraud
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July 22, 2024
How big names are costing sportsbooks big profits
Highlighting why sportsbooks must prioritise ad fraud prevention...
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July 10, 2024
Ad Campaign Frauds Continue to Haunt Marketers
From bidding wars to dirty traffic...
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June 24, 2024
Bots and Bonus Abuse in iGaming: Protecting Sportsbooks from Evolving Threat Methods
Fraudsters now have their sights set on iGaming...
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June 17, 2024
Made-For-Advertising Websites: Taking Advantage of Marketing Budgets
The promise of high click returns for advertisers...
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June 12, 2024
Explosive growth in mobile betting means massive wins but hidden dangers amid rising fraud
Fraudsters follow the money...
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June 10, 2024
Marketers Beware: Ad Fraud’s Sneaky Tactics Threaten Sportsbook Success
In an era where the stakes are high...
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May 14, 2024
How valid is your traffic: Invalid traffic and its impact on US sportsbooks
Invalid traffic impact on the US sportsbook market...
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