The Top 3 Ad Fraud Issues Hurting Sports Betting Campaigns
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
While operators focus on driving acquisition and growing market share, another game plays out behind the scenes: the fight against click fraud and invalid traffic.
At TrafficGuard, we’ve analysed thousands of campaigns across major sportsbooks and uncovered three recurring threats draining your ad budget:
- Returning users inflating costs via repeated navigational clicks
- Fraudsters exploiting bonus offers and polluting your traffic
- Bot clicks stealing spend on high-intent keywords like "bonus bet"
In a market where customer acquisition costs are high and margins razor-thin, these issues aren’t merely inconvenient, they’re unsustainable. Our analysis of over 100 sports betting operators’ Google search campaigns revealed…
- Across all operator tiers, invalid traffic ranges from 29% to 55%.
- Bots account for 6% to 8% of total clicks.
- Returning users make up 37% of clicks, driving 26% of branded ad spend waste
Download the infographic below for a clear, actionable overview of what’s at stake, and how to call the right play to protect your campaigns.
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