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October 11, 2024
The Dashboard Difference: Outsmarting Invalid Traffic and Ad Fraud to Boost Your ROI with TrafficGuard
As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.
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August 30, 2024
Maximising First-Time Depositors: How Blocking Invalid Traffic Can Cut Customer Acquisition Costs
Attracting new customers isn’t just important—it’s essential.
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August 23, 2024
Behind the Scenes: How Headless Browsers are the Bots' Secret Weapon
Grasp the distinction between headless browsers and normal browsers...
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August 23, 2024
Unlocking PPC Campaign Potential: Protecting Ad Budgets from Returning Users
These returning users are unwittingly eating away at advertising budgets.
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August 9, 2024
Bots, Malicious Traffic and Malware: A Threat To Sportsbooks?
Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.
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July 30, 2024
Invalid Traffic: What You Need To Know
The experts at TrafficGuard have curated the IVT FAQ...
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July 30, 2024
Six tips to get the most from your Google Performance Max campaigns
Aaron Chambers lets you in on all the PMax secrets...
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July 29, 2024
Five Signs of Ad Fraud in your Digital Marketing Campaigns
Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.
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July 17, 2024
Your Q4 Ad Fraud Prep: The Secret Toolkit for Gathering Better Results
As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.
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July 1, 2024
The Ultimate FAQ on Google's Performance Max
Check out our comprehensive guide on Google's Performance Max
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June 28, 2024
GCLID 101: What is GCLID And Its Importance in Google Ads
Just starting out on your Google Ads journey? Learn why GCLID is important.
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June 27, 2024
The Top Agency Marketers To Follow Right Now
Gain insights from the top agency marketers in the industry
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June 26, 2024
Welcome to the Future of TrafficGuard: Introducing Our New Dashboard
Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
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June 25, 2024
Winning Big In 2024: Accelerating Growth in Sports Betting With a Proactive Defence Against Fraud
Another big year of sporting events...
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June 17, 2024
Invalid Traffic Protection Checklist: Best Practices for Marketers
Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
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June 10, 2024
Latin America: The Rising Star of Sports Betting Markets
Explore why Latin America is the rising star in sports betting.
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May 28, 2024
Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard
Introducing André, our Head of Technology and Engineering...
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May 24, 2024
How to Exclude IP Addresses in Google Ads
Competitors clicking on ads, bot traffic and click farms...
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May 23, 2024
Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy
For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament.Â
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May 15, 2024
Winning Strategies for PPC Campaigns in Sports Betting and Gaming
Sports betting and gaming companies face the same issue...
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April 25, 2024
The State of US Sports Betting
The USA has one of the fastest growing sports betting markets, here's the state of play...
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April 15, 2024
Types of Ad Fraud Demystified: Bots
Unmasking, understanding and the challenges of bots...
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March 27, 2024
The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry
How big is the sports betting market in one of the world's fastest growing regions?
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March 27, 2024
The State of LatAm Sports Betting | Infographic
Important figures from the Latin American sports betting market
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March 18, 2024
The Best Sports Betting Marketers to Follow Right Now
The industry experts that should be on your radar
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March 18, 2024
What Can US Sports Betting Marketers Learn From The UK Industry?
Hints and tips from across the pond...
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February 21, 2024
Ad Fraud and Emerging Technologies: Preparing for the Next Wave
How is AI impacting the advertising industry?
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February 21, 2024
Five Sports Betting Strategies to Speed Up Your Grand National Campaigns
Cross the final hurdle first with these advertising tactics
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February 21, 2024
Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns
The sports betting metrics you should be tracking for succes
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January 30, 2024
Ultimate Tech Stack For Sports Betting Marketers
In the high-octane world of sports betting, a digital revolu
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January 30, 2024
What Types of Invalid Traffic Does TrafficGuard Prevent?
Proactive defence against all types of IVT
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January 24, 2024
5 Strategies to Bag Users For the Super Bowl
Strategies guaranteed to boost your acquisition efforts
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January 22, 2024
Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide
Creating successful Performance Max (PMax) campaigns...
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November 29, 2023
Safeguarding Your E-commerce Profits During the Holiday Rush: A Guide to Combating Ad Fraud in 2023
The impact of Invalid Traffic...
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November 29, 2023
Understanding Ad Fraud: How Fraudsters Exploit and Profit from Deceptive Tactics
The integrity of online marketing efforts...
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November 15, 2023
Protecting Your Ad Budget: Managing Excessive Clickers
The inadvertent drain on ad budgets...
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September 19, 2023
How to use TrafficGuard’s analytics to improve Performance Max
Make game-changing optimisations using valuable insights
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August 18, 2023
Why Your Business Needs to Take Notice of Recent Data Privacy Concerns
Recent revelations that Google’s Performance Max AI ...
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August 16, 2023
Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back
TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
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August 1, 2023
Unveiling Performance Max: Supercharge Your Campaigns with TrafficGuard's Reporting Suite
The truth is that PMax comes with a set of...
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July 27, 2023
Five Tips for Staying Ahead of the Game in Sports Betting
In times of global economic turbulence, you’d think the...
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July 27, 2023
Why TrafficGuard is the ad fraud protection platform for sports betting
In the fast-paced, highly-competitive world of iGambling...
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July 20, 2023
The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them
Encompassing Black Friday, Cyber Monday, the run up to...
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July 20, 2023
Why eCommerce Businesses Need to Make Every Click Count During a Recession
With cost of living increases and the threat of a...
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July 7, 2023
Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer
The amount of money in play across online and in-person...
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June 25, 2023
Google's Performance Max vs Smart Shopping: What you need to know
As of the end of 2022, Performance Max (or PMax) campaigns..
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June 25, 2023
Performance Max: Exploring the Pros and Cons of Google's Advertising Solution
Maximise reach, drive conversions. It’s the end goal of...
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June 16, 2023
5 Top PPC Software Platforms to Maximise Your Advertising Performance
PPC optimisation is crucial to achieving...
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June 14, 2023
The 2023 Guide to Mobile User Acquisition
User acquisition is a crucial aspect of any successful app..
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April 27, 2023
Everything you Need to Know About Bounce Rate in Google Analytics 4
Wondering how the release of GA4 will affect the way you...
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March 28, 2023
For Accurate Attribution and Protection, your MMP Needs TrafficGuard.
Using a mobile measurement partner for your app install...
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March 24, 2023
Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC
Take your campaigns to the next level with TrafficGuard
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March 22, 2023
Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud
As the digital landscape grows, so does the target for fraud
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March 9, 2023
Schooling up on invalid traffic in the education sector
How ad fraud affects higher marketing budgets...
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February 22, 2023
Fraude de cliques em anĂşncios: entenda por que e como se prevenir
Existem diversas maneiras de avaliar o sucesso...
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February 22, 2023
How to Reduce CAC across your brand search campaigns
Use TrafficGuard’s verification rules to optimise campaigns.
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February 21, 2023
Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario
A medida que aumentan los presupuestos publicitarios...
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February 21, 2023
Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos
Las empresas de juegos y apuestas deportivas...
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February 14, 2023
How bots could ruin your Ramadan user acquisition campaigns
Ramadan has always been a key calendar moment for brands...
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February 8, 2023
The Affiliate Ad Fraud FAQ
Affiliate marketing is an incredibly popular channel amon...
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February 8, 2023
We asked 12 PPC pros their best tips, here’s what they said
Ad fraud is just one piece of the PPC pie, so while protec..
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January 31, 2023
How Ad Fraud Impacts Marketing KPIs
Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023
ÂżQuiere impulsar la adquisiciĂłn de usuarios para su aplicaciĂłn?
Se estima que para 2023, el fraude publicitario digital...
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January 18, 2023
Como combater a fraude em anĂşncios digitais do setor financeiro
A indĂşstria financeira Ă© extremamente competitiva...
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January 18, 2023
CĂłmo combatir el fraude publicitario digital en la industria financiera
La industria financiera es extremadamente competitiva...
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January 18, 2023
Pero mi MMP ya tiene protecciĂłn contra el fraude publicitario
Los profesionales del marketing digital necesitan toda...
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January 18, 2023
Quer impulsionar a aquisição de usuários para seu app? É hora de começar a pensar em fraude de anúncios
Estima-se que em 2023 a fraude em anĂşncios digitais, em...
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January 18, 2023
Seis consejos de oro para una estrategia de marketing móvil que potenciará tu aplicación
Las tiendas de aplicaciones de Apple y Android ofrecen...
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January 18, 2023
Tráfico inválido en anuncios digitales: segmento financiero en el punto de mira de los estafadores
El panorama de los servicios financieros ha cambiado...
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January 12, 2023
Mas minha MMP já tem proteção antifraude…
Os profissionais de marketing digital precisam de tecnologia
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January 12, 2023
Tráfego inválido em anúncios digitais: segmento financeiro está na mira de fraudadores
O segmento de serviços financeiros mudou drasticamente...
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December 29, 2022
The Best PPC Software & Tools For 2022
PPC, or pay-per-click advertising, has been around for...
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December 21, 2022
Enabling mobile apps to supercharge their user acquisition efforts and become unicorns
Ad fraud is hampering apps’ scaling efforts...
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December 21, 2022
The trick to fast tracking your app to unicorn status? TrafficGuard
Did you know that only one app achieved more than $100m...
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November 18, 2022
What happens when invalid traffic meets TrafficGuard?
We’ve spoken at length at how amazing TrafficGuard is...
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October 20, 2022
Invalid traffic and the travel sector: A match made in heaven
The more organised among us are already starting to plan...
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October 5, 2022
7 ways to improve your social ad campaigns.
Social media. Every business uses it, but few use it well.
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October 5, 2022
Six tips for a killer mobile app marketing strategy
Keep these six tips in mind when you’re planning...
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August 15, 2022
Looking to drive user acquisition for your mobile app?
With the news that fraudsters are set to steal over $100b...
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August 2, 2022
Ad Fraud in eCommerce — What’s the deal?
From holiday shopping sprees and Black Friday madness...
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July 11, 2022
Invalid traffic in financial services: Fraudsters, your number is up.
The financial services landscape has changed dramatically...
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June 30, 2022
Protect your PPC spend against ad fraud
Over half of all internet traffic is generated by bots...
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June 29, 2022
How will Google's cookie changes affect my ads?
Between GDPR, Apple's privacy changes, and now Google...
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June 15, 2022
Three reasons why TrafficGuard rocks
The ad fraud prevention landscape is saturated with legacy..
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May 23, 2022
Five things you should know about sports betting and ad fraud.
As ad budgets balloon, betting businesses can’t afford to...
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April 7, 2022
Unlocked Budget: Providing accurate platform ROI in real time.
Every SaaS platform needs to prove its value...
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March 16, 2022
Creating Competitive Advantages in Telecoms: Winning Subscribers by Optimising PPC Campaigns
Stopping invalid traffic in PPC campaigns can create...
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March 15, 2022
How The Gaming Industry Can Level Up Against Ad Fraud To Drive More Viable Installs
We’re up against a stealthy opponent, but with increasing...
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February 22, 2022
How marketers today can verify advertising engagement and proactively block invalid traffic from infiltrating your search campaigns
Proactively Stopping Click and Ad Fraud to Maximise ROI
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February 8, 2022
The War on Ad Fraud: Why Machine Learning Offers The Best Line of Defence
The fight is real, and it’s draining your budget...
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January 27, 2022
Why Digital Marketing Agencies Need Ad-Fraud Protection
The digital marketing agency space is a crowded one
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January 17, 2022
Data Is King: How To Make The Most Of Your Marketing Intelligence
Marketers should take every step to ensure their campaign...
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January 3, 2022
How to Supercharge Your 2022 Ad Campaigns
More consumers than ever before are shopping online...
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December 8, 2021
Why Every Google Ads User Can, And Should, Protect Their PPC Budget.
With an average conversion rate of 4.4%, Google Ads...
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