Blogs

In performance-driven PPC campaigns, every click has financial weight.

Digital advertising is designed to fuel growth but for too many eCommerce brands, a huge portion of ad spend is being wasted. 

Many online retailers unknowingly drain their resources by retargeting customers who are already engaged.

Bots and inefficient campaigns are draining your ad spend.

Key trends and operator insights

The eCommerce landscape continues to evolve at a rapid pace, presenting both opportunities and obstacles for online retailers of all sizes.

The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility

Bots are draining ad budgets and distorting campaign data.

The nature of sportsbooks’ business means they face unparalleled challenges when it comes to digital advertising.

Smarter eCommerce bidding strategies for maximum ROAS

How TrafficGuard helps operators maximise their PPC budgets within the framework of Google's gambling policies.

Cross the final hurdle first with these advertising tactics

The Honey.com cookie stuffing case highlights a rising affiliate fraud threat that falsely attributes conversions. Learn how TrafficGuard’s fraud prevention stops it before it impacts you.

Bot detection has become increasingly critical as bots target campaigns with tactics that inflate metrics but deliver no real value.

The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.

Competitor click fraud is when people or companies click on a competitor's online ads with the sole intention of wasting their advertising money.

Click fraud is eating away at your Google Ads budget

Recognising the Red Flags of Fraud in Your Campaigns

PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic

PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.

Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025

Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.

When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.

As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.

Attracting new customers isn’t just important—it’s essential.

These returning users are unwittingly eating away at advertising budgets.

Grasp the distinction between headless browsers and normal browsers...

Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.

Aaron Chambers lets you in on all the PMax secrets...

The experts at TrafficGuard have curated the IVT FAQ...

Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.

As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.

Check out our comprehensive guide on Google's Performance Max

Just starting out on your Google Ads journey? Learn why GCLID is important.

Gain insights from the top agency marketers in the industry

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.

Another big year of sporting events...

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.

Explore why Latin America is the rising star in sports betting.

Introducing André, our Head of Technology and Engineering...

Competitors clicking on ads, bot traffic and click farms...

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 

Sports betting and gaming companies face the same issue...

The USA has one of the fastest growing sports betting markets, here's the state of play...

Unmasking, understanding and the challenges of bots...

Things are really heating up!

Important figures from the Latin American sports betting market

How big is the sports betting market in one of the world's fastest growing regions?

Hints and tips from across the pond...

The industry experts that should be on your radar

The sports betting metrics you should be tracking for succes

How is AI impacting the advertising industry?

Proactive defence against all types of IVT

In the high-octane world of sports betting, a digital revolu

Strategies guaranteed to boost your acquisition efforts

Creating successful Performance Max (PMax) campaigns...

The integrity of online marketing efforts...

The impact of Invalid Traffic...

The inadvertent drain on ad budgets...

Make game-changing optimisations using valuable insights

Recent revelations that Google’s Performance Max AI ...

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...

The truth is that PMax comes with a set of...

In the fast-paced, highly-competitive world of iGambling...

In times of global economic turbulence, you’d think the...

With cost of living increases and the threat of a...

The amount of money in play across online and in-person...

Maximise reach, drive conversions. It’s the end goal of...

As of the end of 2022, Performance Max (or PMax) campaigns..

PPC optimisation is crucial to achieving...

User acquisition is a crucial aspect of any successful app..

Wondering how the release of GA4 will affect the way you...

The stats you need to know...

Using a mobile measurement partner for your app install...

Take your campaigns to the next level with TrafficGuard

As the digital landscape grows, so does the target for fraud

How ad fraud affects higher marketing budgets...

Use TrafficGuard’s verification rules to optimise campaigns.

Existem diversas maneiras de avaliar o sucesso...

Las empresas de juegos y apuestas deportivas...

A medida que aumentan los presupuestos publicitarios...

Ramadan has always been a key calendar moment for brands...

Ad fraud is just one piece of the PPC pie, so while protec..

Affiliate marketing is an incredibly popular channel amon...

Digital ad fraud is now a 100 billion US dollar drag on b...

El panorama de los servicios financieros ha cambiado...

Las tiendas de aplicaciones de Apple y Android ofrecen...

Estima-se que em 2023 a fraude em anúncios digitais, em...

Los profesionales del marketing digital necesitan toda...

La industria financiera es extremadamente competitiva...

A indústria financeira é extremamente competitiva...

Se estima que para 2023, el fraude publicitario digital...

O segmento de serviços financeiros mudou drasticamente...

Os profissionais de marketing digital precisam de tecnologia

PPC, or pay-per-click advertising, has been around for...

Did you know that only one app achieved more than $100m...

Ad fraud is hampering apps’ scaling efforts...