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July 1, 2024

The Ultimate FAQ on Google's Performance Max

Check out our comprehensive guide on Google's Performance Max
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June 28, 2024

GCLID 101: What is GCLID And Its Importance in Google Ads

Just starting out on your Google Ads journey? Learn why GCLID is important.
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June 27, 2024

The Top Agency Marketers To Follow Right Now

Gain insights from the top agency marketers in the industry
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June 26, 2024

Welcome to the Future of TrafficGuard: Introducing Our New Dashboard

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
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June 17, 2024

Invalid Traffic Protection Checklist: Best Practices for Marketers

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
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June 10, 2024

Latin America: The Rising Star of Sports Betting Markets

Explore why Latin America is the rising star in sports betting.
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May 28, 2024

Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard

Introducing André, our Head of Technology and Engineering...
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May 24, 2024

How to Exclude IP Addresses in Google Ads

Competitors clicking on ads, bot traffic and click farms...
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May 23, 2024

Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 
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May 15, 2024

Winning Strategies for PPC Campaigns in Sports Betting and Gaming

Sports betting and gaming companies face the same issue...
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April 25, 2024

The State of US Sports Betting

The USA has one of the fastest growing sports betting markets, here's the state of play...
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April 15, 2024

Types of Ad Fraud Demystified: Bots

Unmasking, understanding and the challenges of bots...
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April 2, 2024

Behind the Scenes at Rio Summit 2024

Things are really heating up!
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March 27, 2024

The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry

How big is the sports betting market in one of the world's fastest growing regions?
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March 27, 2024

The State of LatAm Sports Betting | Infographic

Important figures from the Latin American sports betting market
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March 18, 2024

The Best Sports Betting Marketers to Follow Right Now

The industry experts that should be on your radar
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February 21, 2024

Ad Fraud and Emerging Technologies: Preparing for the Next Wave

How is AI impacting the advertising industry?
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February 21, 2024

Five Sports Betting Strategies to Speed Up Your Grand National Campaigns

Cross the final hurdle first with these advertising tactics
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February 21, 2024

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
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January 30, 2024

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
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January 30, 2024

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
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January 24, 2024

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
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January 22, 2024

Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide

Creating successful Performance Max (PMax) campaigns...
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November 15, 2023

Protecting Your Ad Budget: Managing Excessive Clickers

The inadvertent drain on ad budgets...
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September 19, 2023

How to use TrafficGuard’s analytics to improve Performance Max

Make game-changing optimisations using valuable insights
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August 25, 2023

Six tips to get the most from your Google Performance Max campaigns

Aaron Chambers lets you in on all the PMax secrets...
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August 18, 2023

Why Your Business Needs to Take Notice of Recent Data Privacy Concerns

Recent revelations that Google’s Performance Max AI ...
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August 16, 2023

Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
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July 27, 2023

Five Tips for Staying Ahead of the Game in Sports Betting

In times of global economic turbulence, you’d think the...
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July 27, 2023

Why TrafficGuard is the ad fraud protection platform for sports betting

In the fast-paced, highly-competitive world of iGambling...
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July 20, 2023

The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them

Encompassing Black Friday, Cyber Monday, the run up to...
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July 20, 2023

Why eCommerce Businesses Need to Make Every Click Count During a Recession

With cost of living increases and the threat of a...
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July 7, 2023

Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer

The amount of money in play across online and in-person...
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June 25, 2023

Google's Performance Max vs Smart Shopping: What you need to know

As of the end of 2022, Performance Max (or PMax) campaigns..
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June 25, 2023

Performance Max: Exploring the Pros and Cons of Google's Advertising Solution

Maximise reach, drive conversions. It’s the end goal of...
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June 14, 2023

The 2023 Guide to Mobile User Acquisition

User acquisition is a crucial aspect of any successful app..
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April 27, 2023

How Big is the Mobile App Market?

The stats you need to know...
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April 27, 2023

Everything you Need to Know About Bounce Rate in Google Analytics 4

Wondering how the release of GA4 will affect the way you...
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March 28, 2023

Five Signs of Ad Fraud in your Digital Marketing Campaigns

Even the most clued up marketers sometimes look at their...
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March 28, 2023

For Accurate Attribution and Protection, your MMP Needs TrafficGuard.

Using a mobile measurement partner for your app install...
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March 24, 2023

Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC

Take your campaigns to the next level with TrafficGuard
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March 22, 2023

Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud

As the digital landscape grows, so does the target for fraud
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March 9, 2023

Schooling up on invalid traffic in the education sector

How ad fraud affects higher marketing budgets...
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February 22, 2023

Fraude de cliques em anúncios: entenda por que e como se prevenir

Existem diversas maneiras de avaliar o sucesso...
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February 22, 2023

How to Reduce CAC across your brand search campaigns

Use TrafficGuard’s verification rules to optimise campaigns.
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February 21, 2023

Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario

A medida que aumentan los presupuestos publicitarios...
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February 21, 2023

Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos

Las empresas de juegos y apuestas deportivas...
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February 14, 2023

How bots could ruin your Ramadan user acquisition campaigns

Ramadan has always been a key calendar moment for brands...
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February 8, 2023

The Affiliate Ad Fraud FAQ

Affiliate marketing is an incredibly popular channel amon...
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February 8, 2023

We asked 12 PPC pros their best tips, here’s what they said

Ad fraud is just one piece of the PPC pie, so while protec..
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January 31, 2023

How Ad Fraud Impacts Marketing KPIs

Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023

¿Quiere impulsar la adquisición de usuarios para su aplicación?

Se estima que para 2023, el fraude publicitario digital...
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January 18, 2023

Como combater a fraude em anúncios digitais do setor financeiro

A indústria financeira é extremamente competitiva...
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January 18, 2023

Cómo combatir el fraude publicitario digital en la industria financiera

La industria financiera es extremadamente competitiva...
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January 18, 2023

Pero mi MMP ya tiene protección contra el fraude publicitario

Los profesionales del marketing digital necesitan toda...
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January 12, 2023

Mas minha MMP já tem proteção antifraude…

Os profissionais de marketing digital precisam de tecnologia
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December 29, 2022

The Best PPC Software & Tools For 2022

PPC, or pay-per-click advertising, has been around for...
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December 21, 2022

The trick to fast tracking your app to unicorn status? TrafficGuard

Did you know that only one app achieved more than $100m...
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November 18, 2022

What happens when invalid traffic meets TrafficGuard?

We’ve spoken at length at how amazing TrafficGuard is...
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October 20, 2022

Invalid traffic and the travel sector: A match made in heaven

The more organised among us are already starting to plan...
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October 5, 2022

7 ways to improve your social ad campaigns.

Social media. Every business uses it, but few use it well.
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October 5, 2022

Six tips for a killer mobile app marketing strategy

Keep these six tips in mind when you’re planning...
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August 15, 2022

Looking to drive user acquisition for your mobile app?

With the news that fraudsters are set to steal over $100b...
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August 2, 2022

Ad Fraud in eCommerce — What’s the deal?

From holiday shopping sprees and Black Friday madness...
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July 11, 2022

Invalid traffic in financial services: Fraudsters, your number is up.

The financial services landscape has changed dramatically...
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June 30, 2022

Protect your PPC spend against ad fraud

Over half of all internet traffic is generated by bots...
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June 29, 2022

How will Google's cookie changes affect my ads?

Between GDPR, Apple's privacy changes, and now Google...
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June 15, 2022

Three reasons why TrafficGuard rocks

The ad fraud prevention landscape is saturated with legacy..
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May 23, 2022

Five things you should know about sports betting and ad fraud.

As ad budgets balloon, betting businesses can’t afford to...
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April 7, 2022

Unlocked Budget: Providing accurate platform ROI in real time.

Every SaaS platform needs to prove its value...
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March 15, 2022

How The Gaming Industry Can Level Up Against Ad Fraud To Drive More Viable Installs

We’re up against a stealthy opponent, but with increasing...
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February 8, 2022

The War on Ad Fraud: Why Machine Learning Offers The Best Line of Defence

The fight is real, and it’s draining your budget...
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January 27, 2022

Why Digital Marketing Agencies Need Ad-Fraud Protection

The digital marketing agency space is a crowded one
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January 17, 2022

Data Is King: How To Make The Most Of Your Marketing Intelligence

Marketers should take every step to ensure their campaign...
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January 3, 2022

How to Supercharge Your 2022 Ad Campaigns

More consumers than ever before are shopping online...
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December 8, 2021

Invalid Traffic: What You Need To Know

The experts at TrafficGuard have curated the IVT FAQ...
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December 8, 2021

Why Every Google Ads User Can, And Should, Protect Their PPC Budget.

With an average conversion rate of 4.4%, Google Ads...
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April 30, 2021

3 Ways to Use Verification for Superior PPC Optimisation

Successful PPC optimisation relies on accurate data...
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April 23, 2021

Finding IP addresses for exclusion using TrafficGuard’s free fraud protection

Bots, fraudsters and often competitors click on your ads...
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April 21, 2021

Helping Businesses Get More Customers and Less Ad Fraud

Working together, we are stronger in the face of ad fraud...
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April 16, 2020

Ramadan ready: Timing is everything

What do advertisers need to do to get Ramadan-ready...
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March 17, 2020

3 Stats to Inform Your Ramadan Marketing Strategy

3 stats that are crucial this Ramadan...
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December 4, 2019

M(L)yth Busters: 6 myths of machine learning and fraud prevention debunked

6 myths of machine learning and fraud prevention debunked...
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