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October 23, 2025

Best Click Fraud Protection Software in 2025: Protect Your PPC Campaigns

Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025
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April 28, 2025

Price Scraping Bots: The Silent Thief in Your eCommerce Store

Online retail, how to stay ahead of the game?
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April 28, 2025

Click Fraud in eCommerce: What’s the deal?

From holiday shopping sprees and Black Friday madness...
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April 14, 2025

Outsmart Google’s 500 IP Exclusion Limit to Safeguard Your Ad Spend

In performance-driven PPC campaigns, every click has financial weight.
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March 31, 2025

Why Your eCommerce Business is Bleeding Revenue to Invalid Traffic

Digital advertising is designed to fuel growth but for too many eCommerce brands, a huge portion of ad spend is being wasted. 
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March 30, 2025

Stop Wasting Ad Spend on Engaged Buyers

Many online retailers unknowingly drain their resources by retargeting customers who are already engaged.
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March 28, 2025

Don’t Let Bots Steal Your Budget

Bots and inefficient campaigns are draining your ad spend.
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March 17, 2025

The Challenges Facing eCommerce Businesses in 2025 and How to Solve Them

The eCommerce landscape continues to evolve at a rapid pace, presenting both opportunities and obstacles for online retailers of all sizes.
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March 13, 2025

The Role of Brand Campaigns: Balancing Benefits and Budget Efficiency

The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility
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February 19, 2025

Battle of the Bots: Protecting Sports Betting Campaigns from Fraud

Bots are draining ad budgets and distorting campaign data.
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February 18, 2025

Overcoming Advertising Challenges in Sports Betting with TrafficGuard: From Targeting to Content

The nature of sportsbooks’ business means they face unparalleled challenges when it comes to digital advertising.
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February 4, 2025

Breaking Barriers: Overcoming Audience Targeting Challenges in Sports Betting

How TrafficGuard helps operators maximise their PPC budgets within the framework of Google's gambling policies.
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January 29, 2025

The Honey Trap: Hidden Dangers of Cookie Stuffing

The Honey.com cookie stuffing case highlights a rising affiliate fraud threat that falsely attributes conversions. Learn how TrafficGuard’s fraud prevention stops it before it impacts you.
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December 17, 2024

Maximising ROAS in eCommerce with Multi-Channel Bot Detection

Bot detection has become increasingly critical as bots target campaigns with tactics that inflate metrics but deliver no real value.
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December 12, 2024

Optimising Ad Spend in Sports Betting with TrafficGuard's Geo-Targeting

The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.
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November 15, 2024

Protect Your Campaigns From Competitor Click Fraud

Competitor click fraud is when people or companies click on a competitor's online ads with the sole intention of wasting their advertising money.
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November 13, 2024

How to Protect Your Google Ads from Fraud with Advanced Detection Tools

Click fraud is eating away at your Google Ads budget
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November 13, 2024

How Fraud Traffic is Draining Your Digital Ad Budget: Recognising the Signs

Recognising the Red Flags of Fraud in Your Campaigns
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November 11, 2024

Protect Your Ad Budget from Navigational Traffic from Existing Users

PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic
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November 6, 2024

Managing PPC Traffic Spikes for Major Events

PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.
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October 18, 2024

Click Fraud Strategy to Improve ROAS and Combat Invalid Traffic

Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.
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October 15, 2024

Pay Per Click Marketing Tactics for Sports Betting Ads

When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.
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October 11, 2024

The Dashboard Difference: Outsmarting Invalid Traffic and Ad Fraud to Boost Your ROI with TrafficGuard

As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.
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August 30, 2024

Maximising First-Time Depositors: How Blocking Invalid Traffic Can Cut Customer Acquisition Costs

Attracting new customers isn’t just important—it’s essential.
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August 23, 2024

Unlocking PPC Campaign Potential: Protecting Ad Budgets from Returning Users

These returning users are unwittingly eating away at advertising budgets.
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August 23, 2024

Behind the Scenes: How Headless Browsers are the Bots' Secret Weapon

Grasp the distinction between headless browsers and normal browsers...
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August 9, 2024

Bots, Malicious Traffic and Malware: A Threat To Sportsbooks?

Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.
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July 30, 2024

Six tips to get the most from your Google Performance Max campaigns

Aaron Chambers lets you in on all the PMax secrets...
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July 30, 2024

Invalid Traffic: What You Need To Know

The experts at TrafficGuard have curated the IVT FAQ...
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July 29, 2024

Five Signs of Ad Fraud in your Digital Marketing Campaigns

Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.
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July 17, 2024

Your Q4 Ad Fraud Prep: The Secret Toolkit for Gathering Better Results

As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.
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July 1, 2024

The Ultimate FAQ on Google's Performance Max

Check out our comprehensive guide on Google's Performance Max
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June 28, 2024

GCLID 101: What is GCLID And Its Importance in Google Ads

Just starting out on your Google Ads journey? Learn why GCLID is important.
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June 27, 2024

The Top Agency Marketers To Follow Right Now

Gain insights from the top agency marketers in the industry
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June 26, 2024

Welcome to the Future of TrafficGuard: Introducing Our New Dashboard

Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
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June 17, 2024

Invalid Traffic Protection Checklist: Best Practices for Marketers

Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
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June 10, 2024

Latin America: The Rising Star of Sports Betting Markets

Explore why Latin America is the rising star in sports betting.
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May 28, 2024

Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard

Introducing André, our Head of Technology and Engineering...
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May 24, 2024

How to Exclude IP Addresses in Google Ads

Competitors clicking on ads, bot traffic and click farms...
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May 23, 2024

Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy

For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament. 
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May 15, 2024

Winning Strategies for PPC Campaigns in Sports Betting and Gaming

Sports betting and gaming companies face the same issue...
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April 25, 2024

The State of US Sports Betting

The USA has one of the fastest growing sports betting markets, here's the state of play...
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April 15, 2024

Types of Ad Fraud Demystified: Bots

Unmasking, understanding and the challenges of bots...
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April 2, 2024

Behind the Scenes at Rio Summit 2024

Things are really heating up!
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March 27, 2024

The State of LatAm Sports Betting | Infographic

Important figures from the Latin American sports betting market
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March 27, 2024

The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry

How big is the sports betting market in one of the world's fastest growing regions?
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March 18, 2024

The Best Sports Betting Marketers to Follow Right Now

The industry experts that should be on your radar
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February 21, 2024

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
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February 21, 2024

Ad Fraud and Emerging Technologies: Preparing for the Next Wave

How is AI impacting the advertising industry?
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January 30, 2024

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
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January 30, 2024

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
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January 24, 2024

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
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January 22, 2024

Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide

Creating successful Performance Max (PMax) campaigns...
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November 15, 2023

Protecting Your Ad Budget: Managing Excessive Clickers

The inadvertent drain on ad budgets...
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September 19, 2023

How to use TrafficGuard’s analytics to improve Performance Max

Make game-changing optimisations using valuable insights
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August 18, 2023

Why Your Business Needs to Take Notice of Recent Data Privacy Concerns

Recent revelations that Google’s Performance Max AI ...
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July 27, 2023

Why TrafficGuard is the ad fraud protection platform for sports betting

In the fast-paced, highly-competitive world of iGambling...
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July 27, 2023

Five Tips for Staying Ahead of the Game in Sports Betting

In times of global economic turbulence, you’d think the...
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July 20, 2023

Why eCommerce Businesses Need to Make Every Click Count During a Recession

With cost of living increases and the threat of a...
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July 7, 2023

Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer

The amount of money in play across online and in-person...
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June 25, 2023

Performance Max: Exploring the Pros and Cons of Google's Advertising Solution

Maximise reach, drive conversions. It’s the end goal of...
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June 25, 2023

Google's Performance Max vs Smart Shopping: What you need to know

As of the end of 2022, Performance Max (or PMax) campaigns..
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June 14, 2023

The 2023 Guide to Mobile User Acquisition

User acquisition is a crucial aspect of any successful app..
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April 27, 2023

Everything you Need to Know About Bounce Rate in Google Analytics 4

Wondering how the release of GA4 will affect the way you...
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April 27, 2023

How Big is the Mobile App Market?

The stats you need to know...
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March 28, 2023

For Accurate Attribution and Protection, your MMP Needs TrafficGuard.

Using a mobile measurement partner for your app install...
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March 24, 2023

Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC

Take your campaigns to the next level with TrafficGuard
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March 22, 2023

Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud

As the digital landscape grows, so does the target for fraud
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March 9, 2023

Schooling up on invalid traffic in the education sector

How ad fraud affects higher marketing budgets...
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February 22, 2023

How to Reduce CAC across your brand search campaigns

Use TrafficGuard’s verification rules to optimise campaigns.
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February 22, 2023

Fraude de cliques em anúncios: entenda por que e como se prevenir

Existem diversas maneiras de avaliar o sucesso...
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February 21, 2023

Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos

Las empresas de juegos y apuestas deportivas...
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February 21, 2023

Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario

A medida que aumentan los presupuestos publicitarios...
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February 14, 2023

How bots could ruin your Ramadan user acquisition campaigns

Ramadan has always been a key calendar moment for brands...
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February 8, 2023

We asked 12 PPC pros their best tips, here’s what they said

Ad fraud is just one piece of the PPC pie, so while protec..
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February 8, 2023

The Affiliate Ad Fraud FAQ

Affiliate marketing is an incredibly popular channel amon...
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January 31, 2023

How Ad Fraud Impacts Marketing KPIs

Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023

Pero mi MMP ya tiene protección contra el fraude publicitario

Los profesionales del marketing digital necesitan toda...
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January 18, 2023

Cómo combatir el fraude publicitario digital en la industria financiera

La industria financiera es extremadamente competitiva...
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January 18, 2023

Como combater a fraude em anúncios digitais do setor financeiro

A indústria financeira é extremamente competitiva...
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January 18, 2023

¿Quiere impulsar la adquisición de usuarios para su aplicación?

Se estima que para 2023, el fraude publicitario digital...
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January 12, 2023

Mas minha MMP já tem proteção antifraude…

Os profissionais de marketing digital precisam de tecnologia
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December 29, 2022

The Best PPC Software & Tools For 2022

PPC, or pay-per-click advertising, has been around for...
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December 21, 2022

The trick to fast tracking your app to unicorn status? TrafficGuard

Did you know that only one app achieved more than $100m...
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