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November 15, 2024
Protect Your Campaigns From Competitor Click Fraud
Competitor click fraud is when people or companies click on a competitor's online ads with the sole intention of wasting their advertising money.
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November 13, 2024
How Fraud Traffic is Draining Your Digital Ad Budget: Recognising the Signs
Recognising the Red Flags of Fraud in Your Campaigns
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November 13, 2024
How to Protect Your Google Ads from Fraud with Advanced Detection Tools
Click fraud is eating away at your Google Ads budget
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November 11, 2024
Protect Your Ad Budget from Navigational Traffic from Existing Users
PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic
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November 6, 2024
Managing PPC Traffic Spikes for Major Events
PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.
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October 23, 2024
Best Click Fraud Protection Software in 2025: Protect Your PPC Campaigns
Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025
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October 18, 2024
Click Fraud Strategy to Improve ROAS and Combat Invalid Traffic
Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.
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October 15, 2024
Pay Per Click Marketing Tactics for Sports Betting Ads
When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.
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October 11, 2024
The Dashboard Difference: Outsmarting Invalid Traffic and Ad Fraud to Boost Your ROI with TrafficGuard
As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.
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August 30, 2024
Maximising First-Time Depositors: How Blocking Invalid Traffic Can Cut Customer Acquisition Costs
Attracting new customers isn’t just important—it’s essential.
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August 23, 2024
Behind the Scenes: How Headless Browsers are the Bots' Secret Weapon
Grasp the distinction between headless browsers and normal browsers...
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August 23, 2024
Unlocking PPC Campaign Potential: Protecting Ad Budgets from Returning Users
These returning users are unwittingly eating away at advertising budgets.
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August 9, 2024
Bots, Malicious Traffic and Malware: A Threat To Sportsbooks?
Your sportsbook could be under attack. Uncover the dangers of bots, malicious traffic, and malware.
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July 30, 2024
Invalid Traffic: What You Need To Know
The experts at TrafficGuard have curated the IVT FAQ...
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July 30, 2024
Six tips to get the most from your Google Performance Max campaigns
Aaron Chambers lets you in on all the PMax secrets...
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July 29, 2024
Five Signs of Ad Fraud in your Digital Marketing Campaigns
Even the most clued-up marketers sometimes look at their campaign results in confusion, as ad fraud can distort metrics and waste budgets.
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July 17, 2024
Your Q4 Ad Fraud Prep: The Secret Toolkit for Gathering Better Results
As we head into Q4, the make-or-break season for many businesses, ensuring that your ad spend is protected from fraud is essential.
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July 1, 2024
The Ultimate FAQ on Google's Performance Max
Check out our comprehensive guide on Google's Performance Max
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June 28, 2024
GCLID 101: What is GCLID And Its Importance in Google Ads
Just starting out on your Google Ads journey? Learn why GCLID is important.
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June 27, 2024
The Top Agency Marketers To Follow Right Now
Gain insights from the top agency marketers in the industry
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June 26, 2024
Welcome to the Future of TrafficGuard: Introducing Our New Dashboard
Explore the game-changing features of our updated TrafficGuard Dashboard, revolutionizing how we safeguard ad campaigns.
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June 25, 2024
Winning Big In 2024: Accelerating Growth in Sports Betting With a Proactive Defence Against Fraud
Another big year of sporting events...
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June 17, 2024
Invalid Traffic Protection Checklist: Best Practices for Marketers
Invalid traffic wastes budgets and skews analytics, but using ad fraud prevention tools like TrafficGuard can safeguard campaigns and improve ROI.
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June 10, 2024
Latin America: The Rising Star of Sports Betting Markets
Explore why Latin America is the rising star in sports betting.
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May 28, 2024
Employee Spotlight: André, Head of Technology and Engineering at TrafficGuard
Introducing André, our Head of Technology and Engineering...
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May 24, 2024
How to Exclude IP Addresses in Google Ads
Competitors clicking on ads, bot traffic and click farms...
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May 23, 2024
Countdown to Euro 2024: Five Expert Tips To Optimise Your Customer Acquisition Strategy
For four weeks this summer, all eyes will be on Germany and the Euro 2024 football tournament.Â
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May 15, 2024
Winning Strategies for PPC Campaigns in Sports Betting and Gaming
Sports betting and gaming companies face the same issue...
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April 25, 2024
The State of US Sports Betting
The USA has one of the fastest growing sports betting markets, here's the state of play...
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April 15, 2024
Types of Ad Fraud Demystified: Bots
Unmasking, understanding and the challenges of bots...
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March 27, 2024
The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry
How big is the sports betting market in one of the world's fastest growing regions?
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March 27, 2024
The State of LatAm Sports Betting | Infographic
Important figures from the Latin American sports betting market
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March 18, 2024
The Best Sports Betting Marketers to Follow Right Now
The industry experts that should be on your radar
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March 18, 2024
What Can US Sports Betting Marketers Learn From The UK Industry?
Hints and tips from across the pond...
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February 21, 2024
Ad Fraud and Emerging Technologies: Preparing for the Next Wave
How is AI impacting the advertising industry?
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February 21, 2024
Five Sports Betting Strategies to Speed Up Your Grand National Campaigns
Cross the final hurdle first with these advertising tactics
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February 21, 2024
Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns
The sports betting metrics you should be tracking for succes
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January 30, 2024
Ultimate Tech Stack For Sports Betting Marketers
In the high-octane world of sports betting, a digital revolu
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January 30, 2024
What Types of Invalid Traffic Does TrafficGuard Prevent?
Proactive defence against all types of IVT
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January 24, 2024
5 Strategies to Bag Users For the Super Bowl
Strategies guaranteed to boost your acquisition efforts
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January 22, 2024
Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide
Creating successful Performance Max (PMax) campaigns...
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November 29, 2023
Safeguarding Your E-commerce Profits During the Holiday Rush: A Guide to Combating Ad Fraud in 2023
The impact of Invalid Traffic...
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November 29, 2023
Understanding Ad Fraud: How Fraudsters Exploit and Profit from Deceptive Tactics
The integrity of online marketing efforts...
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November 15, 2023
Protecting Your Ad Budget: Managing Excessive Clickers
The inadvertent drain on ad budgets...
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September 19, 2023
How to use TrafficGuard’s analytics to improve Performance Max
Make game-changing optimisations using valuable insights
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August 18, 2023
Why Your Business Needs to Take Notice of Recent Data Privacy Concerns
Recent revelations that Google’s Performance Max AI ...
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August 16, 2023
Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back
TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
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August 1, 2023
Unveiling Performance Max: Supercharge Your Campaigns with TrafficGuard's Reporting Suite
The truth is that PMax comes with a set of...
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July 27, 2023
Five Tips for Staying Ahead of the Game in Sports Betting
In times of global economic turbulence, you’d think the...
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July 27, 2023
Why TrafficGuard is the ad fraud protection platform for sports betting
In the fast-paced, highly-competitive world of iGambling...
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July 20, 2023
The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them
Encompassing Black Friday, Cyber Monday, the run up to...
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July 20, 2023
Why eCommerce Businesses Need to Make Every Click Count During a Recession
With cost of living increases and the threat of a...
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July 7, 2023
Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer
The amount of money in play across online and in-person...
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June 25, 2023
Google's Performance Max vs Smart Shopping: What you need to know
As of the end of 2022, Performance Max (or PMax) campaigns..
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June 25, 2023
Performance Max: Exploring the Pros and Cons of Google's Advertising Solution
Maximise reach, drive conversions. It’s the end goal of...
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June 16, 2023
5 Top PPC Software Platforms to Maximise Your Advertising Performance
PPC optimisation is crucial to achieving...
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June 14, 2023
The 2023 Guide to Mobile User Acquisition
User acquisition is a crucial aspect of any successful app..
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April 27, 2023
Everything you Need to Know About Bounce Rate in Google Analytics 4
Wondering how the release of GA4 will affect the way you...
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March 28, 2023
For Accurate Attribution and Protection, your MMP Needs TrafficGuard.
Using a mobile measurement partner for your app install...
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March 24, 2023
Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC
Take your campaigns to the next level with TrafficGuard
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March 22, 2023
Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud
As the digital landscape grows, so does the target for fraud
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March 9, 2023
Schooling up on invalid traffic in the education sector
How ad fraud affects higher marketing budgets...
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February 22, 2023
Fraude de cliques em anúncios: entenda por que e como se prevenir
Existem diversas maneiras de avaliar o sucesso...
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February 22, 2023
How to Reduce CAC across your brand search campaigns
Use TrafficGuard’s verification rules to optimise campaigns.
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February 21, 2023
Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario
A medida que aumentan los presupuestos publicitarios...
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February 21, 2023
Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos
Las empresas de juegos y apuestas deportivas...
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February 14, 2023
How bots could ruin your Ramadan user acquisition campaigns
Ramadan has always been a key calendar moment for brands...
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February 8, 2023
The Affiliate Ad Fraud FAQ
Affiliate marketing is an incredibly popular channel amon...
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February 8, 2023
We asked 12 PPC pros their best tips, here’s what they said
Ad fraud is just one piece of the PPC pie, so while protec..
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January 31, 2023
How Ad Fraud Impacts Marketing KPIs
Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023
¿Quiere impulsar la adquisición de usuarios para su aplicación?
Se estima que para 2023, el fraude publicitario digital...
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January 18, 2023
Como combater a fraude em anúncios digitais do setor financeiro
A indústria financeira é extremamente competitiva...
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January 18, 2023
Cómo combatir el fraude publicitario digital en la industria financiera
La industria financiera es extremadamente competitiva...
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January 18, 2023
Pero mi MMP ya tiene protección contra el fraude publicitario
Los profesionales del marketing digital necesitan toda...
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January 18, 2023
Quer impulsionar a aquisição de usuários para seu app? É hora de começar a pensar em fraude de anúncios
Estima-se que em 2023 a fraude em anúncios digitais, em...
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January 18, 2023
Seis consejos de oro para una estrategia de marketing móvil que potenciará tu aplicación
Las tiendas de aplicaciones de Apple y Android ofrecen...
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January 18, 2023
Tráfico inválido en anuncios digitales: segmento financiero en el punto de mira de los estafadores
El panorama de los servicios financieros ha cambiado...
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January 12, 2023
Mas minha MMP já tem proteção antifraude…
Os profissionais de marketing digital precisam de tecnologia
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January 12, 2023
Tráfego inválido em anúncios digitais: segmento financeiro está na mira de fraudadores
O segmento de serviços financeiros mudou drasticamente...
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December 29, 2022
The Best PPC Software & Tools For 2022
PPC, or pay-per-click advertising, has been around for...
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December 21, 2022
Enabling mobile apps to supercharge their user acquisition efforts and become unicorns
Ad fraud is hampering apps’ scaling efforts...
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December 21, 2022
The trick to fast tracking your app to unicorn status? TrafficGuard
Did you know that only one app achieved more than $100m...
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November 18, 2022
What happens when invalid traffic meets TrafficGuard?
We’ve spoken at length at how amazing TrafficGuard is...
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October 20, 2022
Invalid traffic and the travel sector: A match made in heaven
The more organised among us are already starting to plan...
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October 5, 2022
7 ways to improve your social ad campaigns.
Social media. Every business uses it, but few use it well.
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October 5, 2022
Six tips for a killer mobile app marketing strategy
Keep these six tips in mind when you’re planning...
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August 15, 2022
Looking to drive user acquisition for your mobile app?
With the news that fraudsters are set to steal over $100b...
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August 2, 2022
Ad Fraud in eCommerce — What’s the deal?
From holiday shopping sprees and Black Friday madness...
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July 11, 2022
Invalid traffic in financial services: Fraudsters, your number is up.
The financial services landscape has changed dramatically...
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June 30, 2022
Protect your PPC spend against ad fraud
Over half of all internet traffic is generated by bots...
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June 29, 2022
How will Google's cookie changes affect my ads?
Between GDPR, Apple's privacy changes, and now Google...
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June 15, 2022
Three reasons why TrafficGuard rocks
The ad fraud prevention landscape is saturated with legacy..
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May 23, 2022
Five things you should know about sports betting and ad fraud.
As ad budgets balloon, betting businesses can’t afford to...
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