TrafficGuard for Telecom
Keep Paid Media Focused on New Subscribers
Stop funding competitor scraping, paid log-ins, and budget blowouts during outages. TrafficGuard’s click fraud software for telecom ensures your high-CPC spend is reserved for net-new subscribers, not existing users navigating back to their accounts.
Industry Statistics
The State of Click Fraud in Telecom
Click fraud in telecom acts as a direct tax on your ARPU. From competitor bots scraping your plans to existing customers using paid ads to log in, your budget is often wasted on behaviour that generates zero new revenue.
Without specialised click fraud software, your bidding algorithms optimise toward log-ins rather than new acquisitions. In an industry with rising CPCs and capped subscriber value, this waste quietly erodes your profit per user.
Of paid clicks
on telecom brand keywords are non-incremental
Increase in paid traffic spikes
during network outages or service disruptions
Of total paid search spend
is often consumed by existing subscribers logging in
Projected global ad spend
lost to fraud by 2028
From Wasted Spend to Performance Control
How TrafficGuard Eliminates Invalid Traffic and Protects ARPU for Telecom and Mobile Operators?
Competitors Scrape Plans and Pricing via Paid Ads
Blocking Competitor Scraping Bots in Telecom Advertising
TrafficGuard delivers real-time click fraud protection that blocks scrapers before they land. We protect your latest offers and ensure your high-CPC budget isn't fueling competitor spreadsheets.
Paid Log-ins by Existing Users Drain Acquisition Budgets
Blocking Paid Navigation from Existing Subscribers
We apply user-level validation to cap paid behaviour once it becomes unprofitable. By stopping repeat navigation from current customers, we redirect your spend toward net-new subscriber acquisition.
Outage-Driven Budget Spikes
Preventing Outage-Driven Spend Spikes in Telecom
TrafficGuard features outage resilience that provides automatic defence during service disruptions. Our real-time surge protection absorbs abnormal behaviour instantly, preventing "outage-driven" spend spikes from exhausting your daily budget on non-revenue-generating clicks.
Polluted Signals Corrupt Bidding and Inflate CPA
Protecting Bidding Algorithms from Polluted Conversion Data
We restore clean optimisation signals by removing invalid traffic before it enters your bidding models. This ensures your algorithms learn from true acquisition intent, stabilising your CAC and protecting your margins.
Real Results Across Industries I Telecom
Real Results for Telecom
TrafficGuard helps telecom brands to protect high-CPC paid acquisition from bots, invalid clicks, and unprofitable paid behaviour. By blocking invalid traffic in real time, every click supports cleaner optimisation signals, stable bidding strategies, and predictable customer acquisition without increasing spend.
27%
Reduction in invalid clicks
20%
Paid search budget reused more effectively
13%
ROI
When Brand Search Stops Driving Growth: How Zain KSA Reclaimed Wasted PPC Spend
Protect Your Telcom Campaigns With TrafficGuard
Choose Plan
We have multiple plans to meet your needs.
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Unlock Your Protection
TrafficGuard have different plans for different needs, choose the one that fits you best
In-depth Audit
Timeline of getting your site’s in-depth audit results.
What To Expect During the Audit Period?
How To Set Up
Simple steps to set up tracking. Enjoy our full funnel solution for your Telecom campaigns.
How to set up tracking?
Recommended Resources
Stay up to date with TrafficGuard's latest resources on click fraud protection for telecom marketers.
Trusted by Leading Telecom Brands
FAQs of TrafficGuard for Telecom Brands
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In telecom, click fraud involves bots, automated scripts, or competitors clicking on your paid ads with no intent to subscribe. This often includes price-scraping bots monitoring your latest plans and non-incremental clicks from users using paid ads as a shortcut to log in.
Existing subscribers often click paid brand ads to access their accounts or check plan details. These "paid log-ins" can account for 15% to 30% of your total search spend, acting as a direct tax on your ARPU (Average Revenue Per User) without generating any new revenue.
Telecom brand terms are high-traffic targets for competitor scraping and existing user re-navigation. Between 20% and 40% of paid clicks on these keywords can be non-incremental, meaning you are paying for traffic that would have likely converted via organic search anyway.
Service disruptions trigger immediate spikes in paid navigation as customers search for account access. TrafficGuard provides real-time surge protection that absorbs these 2x to 4x volume spikes instantly, preventing massive budget blowouts that manual responses are too slow to stop.
Google filters basic invalid traffic but cannot distinguish between a high-value prospect and an existing customer using a paid ad to log in. Specialised software is required to cap unprofitable behaviour and block competitor scraping bots that mimic human activity to monitor your pricing.
When log-ins and bot data mix with your conversion signals, bidding algorithms learn from the wrong intent. This can inflate your CPA by 20% or more, as automated models start overbidding on low-value segments instead of net-new acquisitions.
No. We do not block your customers; we stop the paid behaviour that destroys margin. By capping the number of times a user can trigger a paid click for navigation, we ensure they still reach your site while protecting your acquisition budget.
In telecom, ARPU is capped while CPCs are rising. Because margins are thin, every pound wasted on a bot or a repeat log-in is margin lost. Click fraud prevention is essential to maintain acquisition efficiency andtra profitable subscriber growth.
Ready To Protect Your Ad Spend?
