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March 21, 2024
CS Insights: How to add Brand Exclusions (Performance Max)
Optimising your Google Ads campaigns...
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March 18, 2024
The 7 Best Sports Betting Marketers to Follow Right Now
The industry experts that should be on your radar
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March 18, 2024
What Can US Sports Betting Marketers Learn From The UK Industry?
Hints and tips from across the pond...
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March 7, 2024
What Does Looser Legislation Mean for US Sportsbooks? Retaining and Attracting Players in an Expanding Market
Sportsbetting is now legal in 38 out of the 52 states...
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March 6, 2024
Safeguarding Your Goals TrafficGuard in Sports Betting Advertising
The Frontline defense against invalid traffic...
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March 4, 2024
It's Not Just Websites, GSP fraud infiltrates app ecosystem
Lack of transparency and opacity...
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February 28, 2024
Are Sportsbooks At Risk?: How To Proactively Defend Sportsbooks from Cyber Threats
Sports Betting: Strategies for Protecting Profits
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February 27, 2024
It's Not Just Website, GSP Fraud Has Infiltrated the App Ecosystem
Sanctioned websites and questionable content...
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February 26, 2024
The Rise of Female Bettors: What Does This Mean for Marketing Campaigns?
Focus toward engaging female bettors...
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February 21, 2024
Ad Fraud and Emerging Technologies: Preparing for the Next Wave
How is AI impacting the advertising industry?
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