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Google Search
News & Media
February 28, 2024

Are Sportsbooks At Risk?: How To Proactively Defend Sportsbooks from Cyber Threats

Sports Betting: Strategies for Protecting Profits
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Google Search
News & Media
February 27, 2024

It's Not Just Website, GSP Fraud Has Infiltrated the App Ecosystem

Sanctioned websites and questionable content...
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Google Search
Mobile UA
News & Media
February 26, 2024

The Rise of Female Bettors: What Does This Mean for Marketing Campaigns?

Focus toward engaging female bettors...
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Google Search
Blog
February 21, 2024

Five Sports Betting Strategies to Speed Up Your Grand National Campaigns

Cross the final hurdle first with these advertising tactics
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Google Search
Blog
February 21, 2024

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
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Google Search
Mobile UA
News & Media
Google Search
Video
February 6, 2024

Employee Spotlight | Senior Product Manager: Tatiana Mezin

Meet our Senior Product Manager...
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Google Search
Blog
January 30, 2024

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
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Google Search
Blog
January 30, 2024

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
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Google Search
Video
January 29, 2024

CS Insights: How to use Performance Max Search Terms

The intricacies of utilising search term insights...
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Google Search
Video
January 26, 2024

How to use TrafficGuard’s Data Collection Filter

Ethical advertising with TrafficGuard...
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Google Search
Blog
January 24, 2024

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
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Google Search
Blog
January 22, 2024

Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide

Creating successful Performance Max (PMax) campaigns...
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Google Search
News & Media
December 18, 2023

#HP30Pioneers: Meet The Performance Media Industry’s Top Pioneers

This year’s Global Top 30 Performance Media Pioneers...
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Google Search
News & Media
December 14, 2023

Top 10 Contributors in Communications and Marketing Excellence

Chad Kinlay is recognised for their expertise in marketing!
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Google Search
News & Media
December 14, 2023

Four global adtech executives weigh in on how AI will transform the digital marketing landscape in 2024

Artificial Intelligence’s explosive growth in 2023...
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Google Search
News & Media
December 11, 2023

Awareness: ’Tis the season to be vigilant: How fraudsters infiltrated Christmas

Amid the seasonal rush, brands are at risk of scams & fraud.
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Google Search
Mobile UA
Blog
Google Search
News & Media
December 5, 2023

Clear Skies Ahead: Navigating the Turbulence of Invalid Traffic in the Airline Industry

the escalating expenses associated with Google Search PPC...
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Google Search
Blog
November 29, 2023

Understanding Ad Fraud: How Fraudsters Exploit and Profit from Deceptive Tactics

The integrity of online marketing efforts...
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Google Search
Video
November 23, 2023

CS Insights: Addressing Budget Drain from Excessive Clicks

Identifying excessive clickers with TrafficGuard...
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