Resources

In performance-driven PPC campaigns, every click has financial weight.

Digital advertising is designed to fuel growth but for too many eCommerce brands, a huge portion of ad spend is being wasted. 

Many online retailers unknowingly drain their resources by retargeting customers who are already engaged.

Bots and inefficient campaigns are draining your ad spend.

Key trends and operator insights

The eCommerce landscape continues to evolve at a rapid pace, presenting both opportunities and obstacles for online retailers of all sizes.

The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility

Bots are draining ad budgets and distorting campaign data.

The nature of sportsbooks’ business means they face unparalleled challenges when it comes to digital advertising.

Smarter eCommerce bidding strategies for maximum ROAS

How TrafficGuard helps operators maximise their PPC budgets within the framework of Google's gambling policies.

Cross the final hurdle first with these advertising tactics

The Honey.com cookie stuffing case highlights a rising affiliate fraud threat that falsely attributes conversions. Learn how TrafficGuard’s fraud prevention stops it before it impacts you.

Bot detection has become increasingly critical as bots target campaigns with tactics that inflate metrics but deliver no real value.

The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.

Competitor click fraud is when people or companies click on a competitor's online ads with the sole intention of wasting their advertising money.

Click fraud is eating away at your Google Ads budget

Recognising the Red Flags of Fraud in Your Campaigns

PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic

PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.

Losing money to click fraud? Protect your PPC campaigns with the best click fraud protection software of 2025

Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.

When running sports betting ads, the stakes are always high to capture the right audience at just the right moment.

Click fraud and bot traffic are quietly undermining your campaigns

How machine learning blocks evolving click fraud in real-time.

Fraudsters use sophisticated methods to exploit the system, find out how to stop invalid traffic.

Every click on your Google PPC ads should be a strategic move...

Our expertly crafted handbook...

Download TrafficGuard’s ultimate guide on how invalid traffi

From unravelling the complexities of invalid traffic...

97% of your branded keyword spend reaches...

Las previsiones de eMarketer muestran que...

Mobile apps are at a heightened risk as fraudsters...

In the ever-evolving world of mobile app marketing...

In the fiercely competitive world of sports betting...

With increasing budgets and spending...

A América Latina se posicionará como região de crescimento.

The digital marketing agency space is a crowded one, and...

The significant impact of invalid traffic on the education sector...

Combatting invalid traffic for enhanced...

Learn more about ad fraud and sports betting...

229 million people tuned in to the first week...

Using affiliate advertising channels in your marketing mix?

A indústria financeira é extremamente competitiva.

La industria financiera y la disputa por la mayor parte del mercado

The past decade has seen consumer spend skyrocket...

Arm yourself with the knowledge to fight ad fraud...

Wherever marketing budget goes, invalid traffic follows...

Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.

44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.

The growing collaboration between marketing technology (MarTech) and advertising technology.

An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.

Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back

Advertising fraud is a rising challenge facing brands.

Is Ad Fraud Really Under 1%?

As the online sports betting industry continues to grow, so too do its fraud risks.

The Hidden Dangers of AI for E-Commerce

eSports Marketing: Influencers, Content & Fraud Prevention Strategies

Business Awards UK reveals the winners and finalists of the 2024

Business Awards UK reveals the winners and finalists

AI is transforming digital marketing, but at what cost?

Mobile technology continues to reshape the sports betting world

A considerable shift in the sports betting industry.

A boom in the online gaming market...

The relentless rise of invalid traffic and ad fraud

Highlighting why sportsbooks must prioritise ad fraud prevention...

From bidding wars to dirty traffic...

Fraudsters now have their sights set on iGaming...

The promise of high click returns for advertisers...

Fraudsters follow the money...

In an era where the stakes are high...

Invalid traffic impact on the US sportsbook market...

Exposing the industry to significant fraudulent activities...