Gaming

Streaming, gaming, and ticketing platforms are prime targets for bot traffic and promo abuse. TrafficGuard blocks fake clicks, repeat users, and low-quality traffic, so your campaigns drive genuine engagement and audience growth.
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Stolen Commission: How Affiliate Misattribution Is Draining Sports Betting Budgets
Learn how affiliate attribution gets manipulated and how to prevent affiliate fraud
May 11, 2026
Illustration showing multiple affiliate fraud tactics operating across a digital marketing network.
Affiliate marketing grows fast, but fraud risks threaten ROI.
January 13, 2026
Sports betting PPC faces some of the highest invalid-traffic rates...
December 2, 2025
We’re up against a stealthy opponent, but with increasing...
March 15, 2022
Every click on your Google PPC ads should be a strategic move...
May 27, 2024
Tackling ad fraud in the Gaming Industry...
June 21, 2022
What mobile gaming marketers can do to fight fraudsters...
March 15, 2022
Affiliate Leaders reports on TrafficGuard research into $100 million in wasted World Cup ad spend.
The 2026 FIFA World Cup saw over $50bn generated in wagers but new analysis from TrafficGuard suggests that over $100 million was wasted trying to acquire players during the tournament.
August 12, 2026
Chad thumbnail for article on rising bonus abuse in sports betting and AI-powered bot fraud
AI-powered bots are exploiting sportsbook bonuses and PPC ads, draining budgets and distorting campaign performance.
August 25, 2025
eSports Marketing: Influencers, Content & Fraud Prevention Strategies
November 18, 2024
A boom in the online gaming market...
August 26, 2024
Tabcorp has partnered with TrafficGuard for...
September 6, 2023
Data protection and consumer privacy high on the agenda...
January 10, 2022
Web traffic doesn’t increase over Ramadan...
November 2, 2020
$70k saved per month
25% of traffic identified as invalid
August 14, 2020
Affiliate fraud detection for sportsbook acquisition
How journey-level affiliate fraud detection exposes injected credit behind sportsbook deposits.
August 19, 2026
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