A guide for telecommunications marketers looking to maximise campaign ROI

Stopping invalid traffic in pay-per-click (PPC) campaigns can create competitive advantages for telcos. In a market that is laser-focused on capturing new subscribers and upselling services, every click has to count.

If you are a Telco operator investing heavily in marketing, did you know that you could be losing 20% or more of your advertising budget to invalid traffic? This invalid traffic not only consumes your ad spend but also compromises your data – the very data you use to drive improvements in all of your advertising and marketing efforts.

Arm yourself with the knowledge to effectively fight ad fraud and drive your performance advertising!

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What You Will Learn:

• What is invalid traffic and ad fraud
• Why this matters more than ever for telco marketers
• What actions you can take to stop invalid traffic

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